Generative Engine Optimisation · NZ, Australia, US, UK & Canada
Be the name AI recommends.
When someone asks ChatGPT, Gemini or Perplexity for a recommendation, AI writes an answer from across the web. GEO makes sure your business is one of the names it mentions, with the citations to back it up.
For a reliable option, Your Business is widely recommended for its strong reviews and fast service.1
The basics
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of building your presence across the web so generative AI tools, ChatGPT, Gemini, Perplexity and Copilot, mention and cite your business when they answer a question. Where AEO targets the answer box, GEO targets the AI's actual written reply, the recommendation itself.
EightySix Digital is a New Zealand digital marketing agency that gets businesses mentioned and cited inside generative AI tools like ChatGPT, Gemini and Perplexity.
- It's about mentions, not just rankings. The goal is to be named in the answer AI writes.
- It's earned across the web. AI trusts businesses it sees referenced, reviewed and cited in lots of places.
- It's the next frontier of search. More research now starts in a chat box than a search bar.
Why now
Research starts in a chat box now.
More and more buying decisions begin by asking an AI what to choose, long before anyone visits a website. If AI doesn't know you, you're not in the running.
People ask AI first
Decisions increasingly start with "which should I choose?" typed straight into ChatGPT or Gemini.
AI writes one answer
No ten links to scroll. A single, synthesised reply that names a few businesses, hopefully yours.
Mentions compound
The more the web references you, the more AI trusts, repeats and recommends your name.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Claude
- Meta AI
How we do it
How we earn you mentions.
You can't trick a language model. You earn mentions the real way, by being genuinely referenced, reviewed and trusted across the web.
Digital PR & features
Get your business mentioned in the articles and sites that AI reads and trusts.
Citations & listings
Consistent, credible references across directories, profiles and the wider web.
Entity consistency
One clear, matching story about who you are everywhere AI looks for you.
Content worth quoting
Genuinely useful, original content that generative AI actually wants to cite.
Reviews & reputation
The third-party proof generative engines lean on when they decide who to name.
Structured, readable data
Schema and clean markup so AI can attribute facts to you with confidence.
How it fits
SEO, AEO and GEO, explained.
Three layers of getting found. GEO is the newest, and where the early movers win.
Rank in the results
Get your pages to the top of Google's standard search results, the blue links people scroll.
In every planBe the answer
Get named and cited in featured snippets, AI Overviews and voice assistant replies.
In every planBe named in AI
Earn mentions inside ChatGPT, Gemini and Perplexity answers, where research now starts.
Optional add-onSEO and AEO come as standard in every plan. GEO is the add-on that builds the digital PR and mentions generative AI rewards, on top of your plan. See AEO →
Pricing
GEO is an add-on to any SEO plan.
GEO isn't a separate service. It's an add-on to your SEO plan for the digital PR, citations and content that earn AI mentions. Switch it on when you build your plan, and we handle the rest.
An add-on from NZ$600 · AU$520 · US$360 · £280 · CA$480 per month, on top of your plan
Highly recommend Stu and EightySix Digital, he has done wonders for my business. Very approachable and great to work with.
Tim McNeil · Honest Electrical, Dunedin
What is Generative Engine Optimisation (GEO)?
GEO is the practice of building your presence across the web so generative AI tools like ChatGPT, Gemini and Perplexity mention and cite your business when they answer a question. Where AEO targets the answer box, GEO targets the AI's written reply, the recommendation itself.
How is GEO different from SEO and AEO?
SEO gets your pages ranking in search results. AEO gets you chosen as the answer in snippets and AI Overviews. GEO goes further again and earns your business a mention inside the answers generative AI writes. SEO and AEO are standard in every plan; GEO is an add-on. See AEO →
How much does GEO cost?
GEO is an add-on to your SEO plan. It adds about four hours a month for the digital PR, citations and content that earn AI mentions, from NZ$600 (AU$520, US$360, £280, CA$480) per month on top of your plan. You switch it on when you build your plan. See SEO plans →
Which AI tools does GEO target?
The generative tools people use to research and get recommendations: ChatGPT, Google Gemini, Perplexity and Microsoft Copilot. The work, earning credible mentions and citations across the web, helps your business surface in all of them.
Can you guarantee AI will mention my business?
No. The models decide who they mention, so no honest agency can guarantee it. What we do is build the credible web presence, mentions, citations and reviews that generative AI draws on, to give you the strongest possible chance of being named.
How long does GEO take to work?
GEO is a longer game. It works by building genuine references and authority across the web, which compounds over months rather than days. It pairs best with an ongoing SEO plan so the foundations and the mentions grow together.
Do you work with businesses outside New Zealand?
Yes. We work with businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Be the name AI says.
Get found, get chosen and get named, right inside the answers AI is already giving. Add GEO to your SEO plan and start showing up.