Digital Marketing for Electricians · NZ, AU, US, UK & CA
Digital marketing for electricians that fills your diary.
More leads, more jobs, more of the work you actually want. We help electrical businesses get found online and win more local work, built and run by someone who spent 15 years in the trades.
- Web DesignYour shopfronton
- Local SEOFound in your areaon
- Google AdsTraffic todayon
- AEOThe sparky AI nameson
- GEOFound in AI searchon
The basics
What is digital marketing for electricians?
Digital marketing for electricians is how an electrical business gets found, chosen and called online. It brings together your website, local SEO, Google Ads and AI search so the right local customers find you first when they search for an electrician, and pick you over the competition.
EightySix Digital is a digital marketing agency for electricians and electrical contractors, run by someone who spent 15+ years in the trades. Whether you call yourself an electrician, a sparky or an electrical contractor, we help electrical businesses across New Zealand, Australia, the US, UK and Canada get found online and win more work.
- It's about leads and jobs, not clicks. The goal is a fuller diary, not vanity traffic.
- Local is everything. Showing up in your area, in Google, the map pack and AI answers.
- Built around the trade. Marketing grounded in how electrical work wins jobs, not guesswork.
From the trades, for electricians
Marketing by someone who gets the trade.
Before EightySix, I spent 15+ years in the trades and over a decade running my own trade business, managing a team of eight. I’ve quoted the jobs, chased the invoices and sweated the quiet weeks.
I’m not a sparky myself, but I understand the trade your electrical business runs on, and I build and market for electricians like Hays Electrical. So your marketing is grounded in how the work actually wins jobs, by someone who’s run a trade business, not a generalist who’s never left the office.
Real results for electricians
We focus on getting you more work.
What we do
Everything to grow your electrical business.
Each is a service in its own right, built for electricians, and they work even harder together.
Web Design for Electricians
Fast, trustworthy electrical websites that turn visitors into booked jobs, your foundation for everything else.
fromNZ$1,600one-off
Explore web design →SEO for Electricians
Rank for “electrician near me” and the local searches that bring a steady flow of work.
fromNZ$600/mo
Explore SEO →Google Ads for Electricians
Top of Google today for urgent call-outs and the high-value jobs you want most.
fromNZ$450/mo
Explore Google Ads →AEO AI answers
Be the electrician named and cited when people ask AI assistants and voice search for help.
Includedin every SEO plan
Explore AEO →GEO generative AI
Get named in ChatGPT, Gemini and Perplexity when people ask for an electrician.
add-on fromNZ$600/mo
Explore GEO →Free SEO Audit
Not sure where to start? See exactly what’s holding your electrical website back, on the house.
Freeup to 5 pages
Get your free audit →Most electricians combine two or three. Tell us your goals and budget and we’ll build a tailored plan around them, no rigid packages, no paying for channels you don’t need.
Get a tailored plan →Why it works
More leads. More jobs. A fuller diary.
We don’t chase clicks for the sake of it. Every part of the plan is built to ring your phone and book real electrical work.
More leads
Get in front of locals searching for an electrician right now, the moment they need one.
More booked jobs
Turn more of those calls and enquiries into jobs on the calendar, not just leads.
A stronger local presence
Become the go-to electrician in your area, in Google, the map pack and AI answers.
Better return
Smart campaigns built for ROI and real jobs, not vanity metrics that look good and do nothing.
Who we help
Built for electrical businesses of every kind.
Electrician, sparky or electrical contractor, whatever the term is where you are, from a single-van owner-operator to a multi-team electrical firm, if you want more of the right local customers calling you, this works.
- Residential electricians
- Commercial electricians
- Industrial electricians
- EV charger installers
- Solar installers
- Data & comms
- Security & alarm installers
- Emergency electricians
How we work
A simple process. Real results.
- 01
Discover
We learn your electrical business, your goals and where your best jobs come from.
- 02
Plan
A tailored strategy focused on one thing: getting you more leads and booked jobs.
- 03
Build
We set up your website, campaigns and tracking, then get to work driving leads.
- 04
Grow
We measure, refine and scale what works, month after month, for a fuller diary.
Highly recommend Stu and Eighty Six Digital, he has done wonders for my business. Very approachable and great to work with.
Tim McNeil · Honest Electrical, Dunedin
What is digital marketing for electricians?
Digital marketing for electricians is how an electrical business gets found, chosen and called online. It brings together your website, local SEO, Google Ads and AI search so the right local customers find you first when they search for an electrician. The goal is simple: more leads, more booked jobs and a fuller diary.
How can digital marketing help my electrical business?
It puts your electrical business in front of people actively searching for an electrician in your area, then turns them into calls and booked jobs. A strong website builds trust, local SEO and Google Ads get you found, and clear tracking shows exactly which jobs came from where.
How much does digital marketing for electricians cost?
It depends on the mix. An electrical website starts from NZ$1,600 one-off, SEO from NZ$600/mo, and Google Ads management from NZ$450/mo plus your ad budget. Most electricians combine two or three, and we build a tailored plan around your goals and budget. See full pricing →
Should electricians use SEO or Google Ads?
Both work well, and many electricians use them together. Google Ads gets you to the top of Google today for urgent and high-value jobs, while SEO builds rankings that bring steady local leads over time without paying per click.
Do you work with sparkies and electrical contractors too?
All of them, it’s the same trade under different names. Electrician, sparky, sparkie or electrical contractor: whatever the term is where you are, we work with electrical businesses. That means sparkies in Australia and New Zealand, electricians in the UK, and electrical contractors in the United States and Canada.
Why work with a marketer who came from the trades?
Because they get it. Stu spent 15+ years in the trades and over a decade running his own trade business, and builds and markets for electricians like Hays Electrical. He’s not a sparky himself, but he understands the trade your business runs on, so the marketing is grounded in how the work wins jobs, not guesswork.
Do you only work with electricians in New Zealand?
No. We work with electrical businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Let’s fill your diary.
Tell me about your electrical business and I’ll show you the smartest way to get more leads and booked jobs, from someone who knows the trades.