Digital Marketing for Plumbers · NZ, AU, US, UK & CA
Digital marketing for plumbers that fills your calendar.
More calls, more jobs, more of the work you actually want. We help plumbing businesses get found online and win more local leads, built and run by someone who spent 15 years on the tools.
- Web DesignYour shopfronton
- Local SEOFound in your areaon
- Google AdsCalls todayon
- AEOThe plumber AI nameson
- GEOFound in AI searchon
The basics
What is digital marketing for plumbers?
Digital marketing for plumbers is how a plumbing business gets found, chosen and called online. It brings together your website, local SEO, Google Ads and AI search so the right local customers find you first when they search for a plumber, and pick you over the competition.
EightySix Digital is a digital marketing agency for plumbers, run by a former plumber of 15+ years, helping plumbing businesses across New Zealand, Australia, the US, UK and Canada get found online and win more work.
- It's about calls and jobs, not clicks. The goal is a fuller calendar, not vanity traffic.
- Local is everything. Showing up in your area, in Google, the map pack and AI answers.
- Run by an ex-plumber. Marketing built around real plumbing, not guesswork.
From a plumber, for plumbers
I’ve been in your work boots.
Before EightySix, I spent 15+ years on the tools and over a decade running my own plumbing and bathroom renovation business, managing a team of eight. I’ve quoted the jobs, chased the invoices and sweated the quiet weeks.
So when I market your plumbing business, I’m not guessing. I know your customers, your jobs and exactly what gets the phone ringing, because I’ve lived it. That’s the difference between a marketer who’s read about the trade and one who’s done it.
Real results for plumbers
We focus on getting you more work.
What we do
Everything to grow your plumbing business.
Each is a service in its own right, built for plumbers, and they work even harder together.
Web Design for Plumbers
Fast, trustworthy plumbing websites that turn visitors into booked jobs, your foundation for everything else.
fromNZ$1,600one-off
Explore web design →SEO for Plumbers
Rank for “plumber near me” and the local searches that bring a steady flow of work.
fromNZ$600/mo
Explore SEO →Google Ads for Plumbers
Top of Google today for emergency call-outs and the high-value jobs you want most.
fromNZ$750/mo
Explore Google Ads →AEO AI answers
Be the plumber named and cited when people ask AI assistants and voice search for help.
Includedin every SEO plan
Explore AEO →GEO generative AI
Get named in ChatGPT, Gemini and Perplexity when people ask for a plumber.
add-on fromNZ$600/mo
Explore GEO →Free SEO Audit
Not sure where to start? See exactly what’s holding your plumbing website back, on the house.
Freeup to 5 pages
Get your free audit →Most plumbers combine two or three. Tell us your goals and budget and we’ll build a tailored plan around them, no rigid packages, no paying for channels you don’t need.
Get a tailored plan →Why it works
More calls. More jobs. A fuller calendar.
We don’t chase clicks for the sake of it. Every part of the plan is built to ring your phone and book real plumbing work.
More calls
Get in front of locals searching for a plumber right now, the moment they need one.
More booked jobs
Turn more of those calls and enquiries into jobs on the calendar, not just leads.
A stronger local presence
Become the go-to plumber in your area, in Google, the map pack and AI answers.
Better return
Smart campaigns built for ROI and real jobs, not vanity metrics that look good and do nothing.
Who we help
Built for plumbing businesses of every kind.
From a single-van owner-operator to a multi-team plumbing company, if you want more of the right local customers calling you, this works.
- Plumbers
- Drainlayers
- Gasfitters
- Heating & boiler engineers
- Bathroom & kitchen fitters
- Emergency plumbers
- Commercial plumbers
- Residential plumbers
How we work
A simple process. Real results.
- 01
Discover
We learn your plumbing business, your goals and where your best jobs come from.
- 02
Plan
A tailored strategy focused on one thing: getting you more calls and booked jobs.
- 03
Build
We set up your website, campaigns and tracking, then get to work driving leads.
- 04
Grow
We measure, refine and scale what works, month after month, for a fuller calendar.
Couldn’t recommend Stu more. Goes above and beyond to get the results, is upfront and explains everything he does. Is the only advertising company I have worked with who genuinely cares about your results.
Matt Elliott · Canterbury Plumbing & Gas
What is digital marketing for plumbers?
Digital marketing for plumbers is how a plumbing business gets found, chosen and called online. It brings together your website, local SEO, Google Ads and AI search so the right local customers find you first when they search for a plumber. The goal is simple: more calls, more booked jobs and a fuller calendar.
How can digital marketing help my plumbing business?
It puts your plumbing business in front of people actively searching for a plumber in your area, then turns them into calls and booked jobs. A strong website builds trust, local SEO and Google Ads get you found, and clear tracking shows exactly which jobs came from where.
How much does digital marketing for plumbers cost?
It depends on the mix. A plumbing website starts from NZ$1,600 one-off, SEO from NZ$600/mo, and Google Ads management from NZ$750/mo plus your ad budget. Most plumbers combine two or three, and we build a tailored plan around your goals and budget. See full pricing →
Should I use SEO or Google Ads for my plumbing business?
Both work well, and many plumbers use them together. Google Ads gets you to the top of Google today for emergency and high-value jobs, while SEO builds rankings that bring steady local leads over time without paying per click.
Why work with a marketer who used to be a plumber?
Because they get it. Stu spent 15+ years on the tools and over a decade running his own plumbing business, so he understands your customers, your jobs and what actually wins work. That means marketing built around real plumbing, not guesswork.
Do you only work with plumbers in New Zealand?
No. We work with plumbing businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Let’s fill your calendar.
Tell me about your plumbing business and I’ll show you the smartest way to get more calls and booked jobs, from one ex-plumber to another.