Digital Marketing for Tradesmen · NZ, AU, US, UK & CA
Digital marketing for tradesmen that fills your diary.
More leads, more jobs, more of the work you actually want. We help trade and construction businesses get found online and win more local work, built and run by someone who spent 15 years on the tools.
- Web DesignYour shopfronton
- Local SEOFound in your areaon
- Google AdsTraffic todayon
- AEOThe trade AI nameson
- GEOFound in AI searchon
The basics
What is digital marketing for tradesmen?
Digital marketing for tradesmen is how a trade or construction business gets found, chosen and called online. It brings together your website, local SEO, Google Ads and AI search so the right local customers find you first when they search for your trade, and pick you over the competition.
EightySix Digital is a digital marketing agency for tradesmen and contractors, run by someone who spent 15+ years in the trades. Whether you call yourself a tradie, a tradesman or a contractor, we help trade and construction businesses across New Zealand, Australia, the US, UK and Canada get found online and win more work.
- It's about leads and jobs, not clicks. The goal is a fuller diary, not vanity traffic.
- Local is everything. Showing up in your area, in Google, the map pack and AI answers.
- Run by an ex-tradie. Marketing built around real trade work, not guesswork.
From a tradie, for tradies
I’ve been in your work boots.
Before EightySix, I spent 15+ years on the tools and over a decade running my own trade business, managing a team of eight. I’ve quoted the jobs, chased the invoices and sweated the quiet weeks.
So when I market your trade business, I’m not guessing. I know your customers, your jobs and exactly what gets the phone ringing, because I’ve lived it. That’s the difference between a marketer who’s read about the trades and one who’s worked in them.
Real results for tradies
We focus on getting you more work.
What we do
Everything to grow your trade business.
Each is a service in its own right, built for tradesmen, and they work even harder together.
Web Design for Tradesmen
Fast, trustworthy trade websites that turn visitors into booked jobs, your foundation for everything else.
fromNZ$1,600one-off
Explore web design →SEO for Tradesmen
Rank for “[your trade] near me” and the local searches that bring a steady flow of work.
fromNZ$600/mo
Explore SEO →Google Ads for Tradesmen
Top of Google today for urgent call-outs and the high-value jobs you want most.
fromNZ$450/mo
Explore Google Ads →AEO AI answers
Be the tradesman named and cited when people ask AI assistants and voice search for help.
Includedin every SEO plan
Explore AEO →GEO generative AI
Get named in ChatGPT, Gemini and Perplexity when people ask for a tradesman.
add-on fromNZ$600/mo
Explore GEO →Free SEO Audit
Not sure where to start? See exactly what’s holding your trade website back, on the house.
Freeup to 5 pages
Get your free audit →Most tradesmen combine two or three. Tell us your goals and budget and we’ll build a tailored plan around them, no rigid packages, no paying for channels you don’t need.
Get a tailored plan →Why it works
More leads. More jobs. A fuller diary.
We don’t chase clicks for the sake of it. Every part of the plan is built to ring your phone and book real trade work.
More leads
Get in front of locals searching for your trade right now, the moment they need one.
More booked jobs
Turn more of those calls and enquiries into jobs on the calendar, not just leads.
A stronger local presence
Become the go-to tradesman in your area, in Google, the map pack and AI answers.
Better return
Smart campaigns built for ROI and real jobs, not vanity metrics that look good and do nothing.
Who we help
Built for trade businesses of every kind.
Tradie, tradesman, tradesperson or contractor, whatever the term is where you are, from a single-van owner-operator to a multi-team construction firm, if you want more of the right local customers calling you, this works. Different trades, different searches, one approach that adapts to each.
- Builders
- Electricians
- Plumbers
- Carpenters & joiners
- Roofers
- Landscapers
- Painters & decorators
- Renovation & construction
How we work
A simple process. Real results.
- 01
Discover
We learn your trade business, your goals and where your best jobs come from.
- 02
Plan
A tailored strategy focused on one thing: getting you more leads and booked jobs.
- 03
Build
We set up your website, campaigns and tracking, then get to work driving leads.
- 04
Grow
We measure, refine and scale what works, month after month, for a fuller diary.
From day dot he generated us more leads than we could keep up with. Straight up, no jargon, and the results speak for themselves.
Liam Woodney · Woodney Contracting, Hamilton
What is digital marketing for tradesmen?
Digital marketing for tradesmen is how a trade or construction business gets found, chosen and called online. It brings together your website, local SEO, Google Ads and AI search so the right local customers find you first when they search for your trade. The goal is simple: more leads, more booked jobs and a fuller diary.
How can digital marketing help my trade business?
It puts your trade business in front of people actively searching for your trade in your area, then turns them into calls and booked jobs. A strong website builds trust, local SEO and Google Ads get you found, and clear tracking shows exactly which jobs came from where.
How much does digital marketing for tradesmen cost?
It depends on the mix. A trade website starts from NZ$1,600 one-off, SEO from NZ$600/mo, and Google Ads management from NZ$450/mo plus your ad budget. Most tradesmen combine two or three, and we build a tailored plan around your goals and budget. See full pricing →
Should tradesmen use SEO or Google Ads?
Both work well, and many tradesmen use them together. Google Ads gets you to the top of Google today for urgent and high-value jobs, while SEO builds rankings that bring steady local leads over time without paying per click.
Which trades do you work with?
All of them, from builders, electricians and plumbers to carpenters, roofers, landscapers, painters and renovation firms. Each trade has its own searches and busy seasons, so we tailor the plan to yours, never a generic template. Solo owner-operator or multi-team business, the goal is the same: more of the right local customers calling you.
Do you work with contractors and tradies, or just tradesmen?
All of them, it’s the same job under different names. Tradesman, tradie, tradesperson or contractor: whatever the term is where you are, if you run a skilled trade or construction business we can help. We work with tradies across Australia and New Zealand, tradesmen and tradespeople in the UK, and contractors in the United States and Canada.
Do you only work with tradesmen in New Zealand?
No. We work with trade and construction businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Let’s fill your diary.
Tell me about your trade business and I’ll show you the smartest way to get more leads and booked jobs, from one tradie to another.