Google Ads Management · NZ, Australia, US, UK & Canada
Google Ads management that gets you to the top.
SEO is the long game. Google Ads is the shortcut, your business at the very top of the results the moment someone searches, ready to buy. We build, manage and sharpen campaigns that turn clicks into customers.
Your Business · Fast Local Service
Same-day callouts and upfront pricing. Trusted by hundreds of locals. Call now for a fast, fair quote.
The basics
What is Google Ads management?
Google Ads management is the ongoing work of setting up, running and optimising your paid search campaigns, so your business shows at the top of Google for what you sell. It covers keyword research, ad copywriting, bidding, conversion tracking and constant refinement to drive down what you pay for each lead.
EightySix Digital is a Google Ads management agency that builds and runs campaigns for businesses across New Zealand, Australia, the US, UK and Canada, on a flat monthly fee, never a cut of your ad spend.
- More than setup. It's the day-to-day optimisation that turns a campaign into a steady source of leads.
- Also called PPC or paid search management. Same job: more enquiries for less per click.
- A specialist's craft. The platform is complex and easy to burn money on without one.
Why paid search
Leads this week, not next year.
SEO is worth the wait, but it is a wait. Google Ads puts you in front of ready-to-buy customers from day one.
Instant visibility
No waiting months to rank. You're at the top of Google the day your campaign goes live.
Ready-to-buy intent
You appear exactly when someone is searching for what you offer, with their wallet already out.
Control and proof
Set your budget, switch it on or off, and see every dollar's return tracked back to real enquiries.
What we manage
The whole campaign, handled.
No set-and-forget. We build it properly, then sharpen it every month to drive your cost per lead down.
Account & campaign setup
Built right from day one: clean structure, sharp targeting and tracking done properly.
Keyword research
The searches worth paying for, and the ones to block so you never waste a cent.
Ad copy that converts
Compelling, honest ads that earn the click from the right people at the right moment.
Landing page advice
Send those clicks to pages built to turn visitors into calls and enquiries.
Conversion tracking
Know exactly which clicks become calls, forms and sales, not just traffic.
Bid & budget management
Ongoing optimisation so more of your budget flows to what actually works.
How it fits
Ads now, SEO for later.
They're not either-or. The smartest approach runs both, paid search for traffic today, SEO compounding for leads down the track.
Leads this week
Instant, paid and fully controllable. Switch it on and you're at the top of Google today. Switch it off and it stops.
Fast · paidLeads for years
Slower to build, but it compounds. Rankings you earn keep sending enquiries without paying per click.
Explore SEO →How we work
From zero to top of page.
- 01
Research
We dig into your goals, market and competitors to find the searches worth winning.
- 02
Build
Campaigns, keywords, ads and conversion tracking, set up properly from the start.
- 03
Launch
You go live at the top of Google, with the tracking in place to prove what's working.
- 04
Optimise
Every month we sharpen targeting and bids to lower your cost per lead and scale what works.
Pricing
Simple, honest Google Ads management.
Initial setup
NZ$450one-off
Monthly management
Flat rateNZ$750/mo
NZD, plus GST · your ad budget is paid to Google separately
Setup includes
- Account & campaign setup
- Keyword & competitor research
- Ad copywriting
- Conversion tracking setup
- Landing page advice
Every month includes
- Ongoing bid & budget management
- Ad testing & refinement
- Continuous optimisation
- Monthly reporting in plain English
- No lock-in, month to month
Landing page advice covers recommendations for your existing pages. Designing or building a new landing page is a separate service, not included in the setup or management fee.
Your ad budget is paid directly to Google and stays in your control, and we'll help you set one that fits your goals.
Plan your budget
How much should I spend on Google Ads?
Enter a budget and a few assumptions to estimate the clicks, enquiries and cost per lead it could generate. This is your ad spend, separate from our fees.
Why spending less can cost you more
Google Ads is a live auction, and your budget decides how often you can show up for the searches that matter. Set it too low and your ads stop showing partway through the day, the campaign never gathers enough data to optimise, and you win only the cheaper, lower-intent clicks. So you can spend less and still get worse value, paying for clicks that never turn into work. A budget with enough room to compete consistently is usually what turns Google Ads from a cost into a return, and for most trades that means starting from around $30 to $50 a day. We’ll help you set one that fits, and we’d rather tell you honestly that a budget is too low to work than watch it struggle.
Rough estimates only. Real ad costs swing a lot by industry, location and competition, so treat every figure here as a ballpark to plan with, not a quote or a promise.
What you plan to spend on Google Ads each month, paid to Google.
Varies hugely by industry and competition, often anywhere from $1 to $20+. We've set a cautious default, adjust it to your market.
How often your ad gets clicked.
How many visitors become enquiries. This leans heavily on your website: a clean, fast, well-built site converts far better than a slow or clunky one.
We have been using Stu for our advertising campaigns for a number of months and could not recommend him enough! The communication has been excellent and the service delivered has really helped us to maintain and grow our business.
Jed Copsey · Urban Arborists, Auckland
What is Google Ads management?
Google Ads management is the ongoing setup, running and optimisation of your paid search campaigns on Google, so your ads show at the top of the results for the terms your customers search. It includes keyword research, ad copy, bidding, conversion tracking and continual refinement to lower your cost per lead.
What does a Google Ads management agency do?
A Google Ads management agency (or PPC agency) builds your campaigns, writes and tests your ads, manages your keywords and bids, sets up conversion tracking, and optimises everything month to month so more of your budget turns into enquiries. You get the expertise without having to learn the platform yourself.
Why hire someone to manage your Google Ads?
Google Ads is powerful but easy to waste money on. A specialist knows which searches to target, which to block, how to write ads that convert, and how to keep your cost per lead falling. For most businesses, good management pays for itself many times over in wasted spend avoided.
How much does Google Ads management cost?
There are two parts: a one-off setup fee from NZ$450 (AU$380, US$275, £225, CA$380), and a flat monthly management fee of NZ$750 (AU$650, US$450, £375, CA$650). The management fee is flat, it doesn't climb every time your ad spend does. For larger accounts, above about $250 a day of ad spend, we move to a percentage of spend, quoted up front. Your ad budget is separate and paid directly to Google.
What's the difference between the management fee and ad spend?
The management fee is what you pay us to set up, run and optimise your campaigns. The ad spend is the budget that goes directly to Google to show your ads. You keep full control of your ad spend, and it's billed by Google, not us.
How soon will I see results from Google Ads?
Fast. Unlike SEO, Google Ads can put you at the top of the results the same day a campaign goes live, so you can start getting visibility and clicks within days. Enquiries and leads then build as we spend the following weeks sharpening it to lower your cost per lead.
Do I need a big budget for Google Ads?
No. Google Ads works for small local budgets as well as large ones. We right-size your spend to your goals and focus it on the highest-intent searches, so even a modest budget can generate a steady flow of enquiries.
Should I do Google Ads or SEO?
Ideally both. Google Ads gets you traffic now, at the top of the page from day one. SEO compounds over time for leads that keep coming without paying per click. Many clients run Ads for a fast start while SEO builds in the background. Explore SEO →
Is there a lock-in contract?
No lock-in. Our Google Ads management is month to month. We'd rather earn your business with results than tie you into a long contract.
Do you manage Google Ads outside New Zealand?
Yes. We manage Google Ads for businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and quote in NZD, AUD, USD, GBP and CAD.
Ready to be at the top of Google?
Get a quote today and we'll map out a campaign that turns searches into enquiries, fast.