Google Ads for Plumbers · NZ, Australia, US, UK & CA
Google Ads for plumbers that brings in booked jobs.
SEO is the long game. Google Ads is the shortcut, your plumbing business at the very top of Google the moment someone needs a plumber. We build and manage campaigns that turn searches into calls and booked jobs.
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The basics
What is Google Ads for plumbers?
Google Ads for plumbers is paid search advertising built for a plumbing business. We set up, run and optimise campaigns so your business shows at the very top of Google the moment someone searches for a plumber, on a flat monthly fee plus a one-off setup, never a cut of your ad spend.
EightySix Digital is a Google Ads agency for plumbers, run by a former plumber of 15+ years, helping plumbing businesses across New Zealand, Australia, the US, UK and Canada win more local jobs.
- Leads now, not in six months. You’re at the top of Google the day your campaign goes live.
- Also called plumber PPC or paid search. Same job: more calls for less per lead.
- Built around real plumbing. The right searches and jobs to bid on, less wasted spend.
From a plumber, for plumbers
I know which plumbing jobs are worth bidding on.
Before EightySix, I spent 15+ years on the tools and over a decade running my own plumbing business. I know which searches bring profitable work and which just burn budget, from emergency call-outs to hot water and bathroom jobs.
So your campaigns aren’t set up off a generic playbook. They’re built around the jobs you actually want, by someone who’s quoted them. No fluff, no jargon, just more of the right calls for less wasted spend.
Real results for plumbers
Campaigns built to bring in jobs.
Why paid search
In front of customers this week, not next year.
SEO is worth the wait, but it is a wait. Google Ads puts you in front of ready-to-buy customers the moment they need a plumber.
Visibility from day one
At the top of Google today for plumbing searches, no waiting months to rank.
Ready-to-buy customers
Show up for emergency call-outs and high-value jobs the moment someone needs a plumber.
Local & measurable
Target only your service areas, and see exactly which calls and jobs came from your ads.
What we manage
The whole campaign, handled.
No set-and-forget. We build it properly, then sharpen it every month to drive your cost per lead down.
Account & campaign setup
Built right for plumbing from day one: clean structure, sharp local targeting and tracking.
Keyword research
The plumbing searches worth paying for, and the ones to block so you never waste a cent.
Ad copy that converts
Compelling, honest ads that earn the click from locals who need a plumber now.
Landing page advice
Send those clicks to pages built to turn visitors into calls and quote requests.
Conversion tracking
Know exactly which clicks became calls and booked jobs, not just traffic.
Bid & budget management
Ongoing optimisation so more of your budget flows to the jobs that actually pay.
How we work
A simple process. Real results.
- 01
Research
We dig into your goals, market and competitors to find the plumbing searches worth winning.
- 02
Build
Campaigns, keywords, ads and conversion tracking, set up properly from the start.
- 03
Launch
You go live at the top of Google, with the tracking in place to prove what’s working.
- 04
Optimise
Every month we sharpen targeting and bids to lower your cost per lead and scale what works.
Pricing
Simple, honest Google Ads for plumbers.
Initial setup
NZ$600one-off
Monthly management
Flat rateNZ$450/mo
NZD, plus GST · your ad budget is paid to Google separately
Setup includes
- Account & campaign setup
- Keyword & competitor research
- Ad copywriting
- Conversion tracking setup
- Landing page advice
Every month includes
- Ongoing bid & budget management
- Ad testing & refinement
- Continuous optimisation
- Monthly reporting in plain English
- No lock-in, month to month
Your ad budget is paid directly to Google and stays in your control, and we’ll help you set one that fits your goals.
Plan your budget
How much should a plumber spend on Google Ads?
Enter a budget and a few assumptions to estimate the clicks, enquiries and cost per lead it could generate. This is your ad spend, separate from our fees.
Rough estimates only. Real plumbing ad costs swing a lot by area and competition, so treat every figure here as a ballpark to plan with, not a quote or a promise.
What you plan to spend on Google Ads each month, paid to Google.
Plumbing clicks vary a lot by area and competition, often $5 to $20+. We’ve set a cautious default, adjust it to your market.
How often your ad gets clicked.
How many visitors become enquiries. This leans heavily on your website: a clean, fast, well-built site converts far better than a slow one.
Stu at EightySix Digital has been fantastic at providing Google ads services and website support. His expertise and flexibility to individual circumstances have really helped in the digital marketing of our business.
Chris Smith · North Shore Physiotherapy, Auckland
What is Google Ads for plumbers?
Google Ads for plumbers is paid search advertising for a plumbing business. We build and manage campaigns that put your plumbing business at the very top of Google the moment someone searches for a plumber, so you get the call for emergency call-outs and high-value jobs, ahead of the competition.
How much does Google Ads for plumbers cost?
There are two parts: a one-off setup from NZ$600 and a flat monthly management fee from NZ$450 (AU$380, US$280, £225, CA$380). The management fee is flat, it doesn’t go up when your ad spend does. Your ad budget is separate and paid directly to Google. See full pricing →
How much should a plumber spend on Google Ads?
It depends on your market, competition and how many jobs you want. Plumbing clicks can range from a few dollars to $20 or more, and a modest local budget can generate a steady flow of calls. Use the budget calculator above to estimate clicks, enquiries and cost per lead for your spend.
How quickly will Google Ads get my plumbing business seen?
Fast. Unlike SEO, Google Ads can put your plumbing business at the top of the results the same day a campaign goes live, so you can start getting visibility and clicks within days. Enquiries and leads then build as we sharpen the campaign over the following weeks to lower your cost per lead.
Is Google Ads or SEO better for plumbers?
They work best together. Google Ads gets you leads now, while SEO compounds over time for leads that keep coming without paying per click. Many plumbers run Ads for a fast start while SEO builds in the background. See the full picture →
Why work with an ex-plumber for Google Ads?
Because they understand the trade. Stu spent 15+ years on the tools and over a decade running his own plumbing business, so he knows which searches and jobs are worth bidding on. That means campaigns built around real plumbing, with less wasted spend.
Do you only run Google Ads for plumbers in New Zealand?
No. We manage Google Ads for plumbing businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and quote in NZD, AUD, USD, GBP and CAD.
Ready to be at the top of Google?
Get a quote today and we’ll map out a plumbing campaign that turns searches into calls and booked jobs, fast.