SEO for Plumbers · NZ, Australia, US, UK & CA
SEO for plumbers that gets you found.
When someone’s got a leak or a blocked drain, they search for a plumber they can trust. We get your plumbing business to the top of Google and the map pack, so you’re the one they call, in plain English and proven with real numbers.
Clear monthly pricing
How much does SEO for plumbers cost?
then scale up as you grow
Every plan includes strategy, on-page, technical and local SEO and AEO as standard, plus monthly reporting in plain English. No lock-in contracts. Want to build your own estimate? Use the calculator below.
From a plumber, for plumbers
SEO from someone who knows what your customers search.
EightySix Digital is a New Zealand SEO agency that helps businesses get found on Google and in AI search.
Before EightySix, I spent 15+ years on the tools and over a decade running my own plumbing business. I know the exact searches your customers use, from “emergency plumber near me” to “hot water cylinder replacement”, and the jobs that are actually worth ranking for.
So your SEO isn’t built off a generic checklist. It’s targeted at the real searches that bring plumbing work, by someone who’s done the job. No fluff, no jargon, just more of the right calls.
Real results for plumbers
Higher rankings, more calls.
No jargon
Plumber SEO, in plain English.
Not sure what SEO actually does? Here’s the whole thing in three steps.
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A tap bursts
Someone’s got a leak or a blocked drain, so they grab their phone and search for a plumber, right now.
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You show up
Local SEO puts your plumbing business at the top of Google and the map pack, exactly when they need you.
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They call you
They tap to call or request a quote. And because they were already searching for a plumber, they book.
What’s included
Everything your plumbing business needs to rank.
Everything that moves the needle, handled for you and reported every month.
Local SEO & map pack
Top spots for “plumber near me”, “emergency plumber” and every suburb you cover, where the ready-to-book jobs actually are.
Google Business Profile
The right categories, photos of real jobs and a steady review flow, so your van is the one that shows up first in the local pack.
Keyword research & strategy
We target searches that pay: burst pipes and blocked drains, hot water cylinder replacements, gasfitting and bathroom fit-outs.
On-page SEO
A page for each service and suburb, from drain unblocking to hot water installs, so Google knows exactly what you do and where.
Technical SEO
Speed, mobile, indexing and schema, so your site loads fast on a phone at the side of the road and Google can read it properly.
Content & authority
Guides and local links that answer what customers ask, from “why is my water pressure low” to choosing a hot water system.
AEO for AI
Included as standard. Be the plumber named in Google AI Overviews, voice search and “near me” answers.
Reporting & management
Clear monthly reporting in plain English: rankings, calls and the actual jobs your SEO brought in.
Every kind of plumber
Built for the way you work.
Whatever kind of plumbing you do, we target the exact searches that bring that work in.
Emergency & 24/7
Burst pipes, blocked drains and no hot water. We rank you for the urgent “near me” searches that book on the spot.
Repairs & maintenance
Leaks, dripping taps and running toilets, the bread-and-butter jobs locals search for every single day.
Hot water
Cylinder replacements, heat pumps and gas hot water, the higher-value jobs people search for by name.
Bathroom & kitchen
Renovations and fit-outs worth thousands. We get you in front of homeowners while they’re still planning.
Gasfitting
Gas hot water, heating and certification, so the customers who need a registered gasfitter find you.
New builds & drainage
Drainlaying, new builds and work alongside local builders, the bigger contracts that keep the calendar full.
The compounding curve
SEO is a snowball, not a switch.
Unlike ads, SEO builds on itself. The work this month keeps paying off next year. Most plumbers see real movement by month three, and it compounds from there, so you’re ranking for the burst pipes and blocked drains in winter and the bathroom renos in spring without paying per click. A steady stream of jobs that keeps coming.
- Traction in 2 to 3 months
- Compounding growth from month 6
- Leads that keep coming after you stop paying
How it works
A clear process. Real results.
- 01
Audit & research
We map the plumbing searches in your area, size up the other plumbers you’re up against and find the jobs worth ranking for.
- 02
Strategy
A tailored plan built around your services, from emergency call-outs to renovations, and the suburbs you want more work in.
- 03
Optimise
On-page, technical, local and Google Business Profile work each month, aimed squarely at real plumbing searches.
- 04
Grow & report
Clear monthly reports on rankings, calls and booked jobs, so you see exactly what your SEO is bringing in.
Pricing
Two ways to start.
Pick a simple fixed plan, or build your own. SEO & AEO included as standard, no lock-in, ever.
$600/mo
4 hours a month · local focus
Built for solo plumbers and one-van operators. We manage your Google Business Profile and handle the on-page basics, so you get found in your town without the big spend.
- Google Business Profile management
- Local map-pack optimisation
- On-page SEO basics for your site
- Monthly reporting, no lock-in
from$750/mo
5+ hours a month · build your own
For plumbing businesses chasing real growth. SEO and AEO included as standard, scale the hours to suit, and add GEO for AI search.
- Everything in Small Business, plus
- Keyword strategy, content & links
- AEO included, GEO optional
- Scales with your goals
Switch currency above. NZ prices add GST.
Build your Full SEO plan
Five hours a month is the minimum for a full plan. The bigger your site and the more competitive your area, the more hours you’ll want.
SEO and AEO are in your plan as standard. GEO adds the PR, backlinks and content placement that get you recommended inside AI tools.
SEO and AEO as standard: keyword strategy · on-page, technical & local SEO · schema · content optimisation · monthly reporting in plain English. No lock-in contracts.
Get started
Get your plan & a fixed price
Send the plan you built above and I’ll come back with a fixed price and a couple of ideas to get your plumbing business ranking. No pressure, no lock-in.
- A fixed price, no surprises
- You’ll talk to the ex-plumber doing the work
- No spam, no lock-in. Cancel any time.
Want a free check-up first? Get a free SEO audit →
Absolute legend to deal with! Makes things super easy, is honest, efficient and has helped us achieve everything he ever said he could! Don’t look past Stu!!!
Matt Maley · iPlumb & Flushmaster, Dunedin
What is SEO for plumbers?
SEO for plumbers is the work that gets a plumbing business to show up at the top of Google when locals search for a plumber. It focuses heavily on local SEO: your Google Business Profile, the map pack and near-me searches, so when someone has a leak or blocked drain, your business is the one they call.
How much does SEO for plumbers cost?
SEO for plumbers starts from NZ$600 a month for a focused local plan, or from NZ$750 for the full plan, which begins at five hours of work a month and then scales by the hour. Every plan covers strategy, on-page, technical and local SEO with monthly reporting, and the full plan adds AEO for AI search as standard. Build an estimate →
How long does SEO take for a plumbing business?
SEO is a long game, not an overnight fix. Most plumbing businesses see movement within two to three months, with stronger, compounding results from around month six. Local SEO and Google Business Profile work can bring quicker wins. The earlier you start, the sooner it compounds.
Do you do local SEO and Google Business Profile for plumbers?
Yes, and it’s the core of plumber SEO. We optimise your Google Business Profile, build local citations and target the map pack and near-me searches that send ready-to-buy customers straight to you. For a local plumber, this is often where the best leads come from.
Will SEO get my plumbing business more calls?
That’s the whole point. By ranking you for the searches people use when they need a plumber, SEO drives more calls, form fills and quote requests from customers ready to book. Pair it with a great website and Google Ads for even more.
Which plumbing searches will you target?
The ones that bring paying work. Urgent searches like “burst pipe” and “blocked drain near me”, high-value jobs like “hot water cylinder replacement” and “gasfitter”, and planning searches like “bathroom renovation plumber”. We research the exact terms people use in your area and target the ones worth winning.
How do I get my plumbing business in the Google map pack?
The map pack, that box of three businesses with a map, is won on your Google Business Profile, a steady flow of genuine reviews, consistent business details and local relevance. For a local plumber it’s often the single biggest source of calls, so it’s where we focus first.
Why work with an SEO specialist who used to be a plumber?
Because they understand the trade. Stu spent 15+ years on the tools and over a decade running his own plumbing business, so he knows the searches your customers use and the jobs worth ranking for. That means SEO built around real plumbing, not guesswork.
Do you only work with plumbers in New Zealand?
No. We do SEO for plumbing businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Ready to climb the rankings?
Start with a free SEO audit. I’ll show you exactly where your plumbing business stands and what it’ll take to get to the top, no jargon, no pressure.