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SEM

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· 4 min read

Google Ads Conversion Tracking Explained

If you can't see which clicks turn into calls, forms and bookings, you can't manage Google Ads properly. Here's what to track and how to set it up.

Google Ads Read →

· 3 min read

What Does Google Ads Management Include?

Google Ads management is more than switching on a campaign. Here's exactly what the setup and monthly work involves, and the signs of a set-and-forget account.

Google Ads Read →

· 9 min read

Honest Electrical Case Study

How Honest Electrical, a Dunedin electrician, used web design and local SEO to get found across Otago. A real EightySix Digital case study.

Case Study Read →

· 11 min read

SEO vs Google Ads for Plumbers

SEO vs Google Ads for a plumbing company: which to invest in first, how they differ, and how to get the best return for your budget.

Digital Marketing Read →

· 23 min read

How Much Should a Plumber Spend on Ads?

How much a plumber should spend on Google Ads each month, how to set a budget that brings in jobs, and what to expect for your money.

Google Ads Read →

· 5 min read

SEO vs Google Ads for Small NZ Businesses

SEO vs Google Ads: which is better for small businesses in NZ? How each works, what they cost, and where to put your money for the best return.

Google Ads Read →

· 3 min read

Why Is UX Important in Web Design?

Why user experience (UX) matters in web design: how an easy-to-use, well-structured website keeps visitors happy and directly improves your results.

Google Read →

· 4 min read

5 Ways to Advertise Your Plumbing Business

Five smart ways to advertise your plumbing business and win more local jobs: local SEO, a professional website, paid ads, referrals and lead generation.

Digital Marketing Read →