Digital Marketing · Melbourne, Australia
Digital marketing that helps Melbourne businesses stand out.
Melbourne is one of Australia’s biggest and most competitive markets, which means standing out online matters more here than just about anywhere. I help local businesses cut through it, getting found online and chosen over the rest, with web, SEO, ads and AI search, all done by the person you talk to.
- Web DesignYour shopfronton
- Local SEOFound in Melbourneon
- Google AdsAhead of the packon
- AEOThe name AI giveson
- GEOFound in AI searchon
The basics
What does digital marketing for Melbourne businesses do?
Digital marketing in Melbourne is how a business gets found, chosen and called online in one of Australia’s biggest and most competitive markets. It brings together your website, local SEO, Google Ads and AI search so Melbourne customers find you first and pick you over the competition.
EightySix Digital is a New Zealand digital marketing agency that works with businesses across Australia and New Zealand, helping them get found online and win more work in busy markets. One person, the whole growth engine, no big-agency runaround.
- Standing out matters more here. In a competitive city, showing up first is worth a lot.
- One of the most competitive markets. You’re competing in one of Australia’s most crowded markets, where getting found first is the whole game.
- A real person, not an agency. Plain English, and the person you talk to does the work.
Working with Melbourne businesses
A real person, focused on getting you seen.
I’m Stu, a New Zealand-based digital marketer. I work with businesses across New Zealand and Australia, getting them found online and winning more work in markets where standing out is half the battle. With 15+ years in the trades and over a decade running my own business behind me, I get what small local businesses need.
I’m not based in Melbourne, but everything runs online, so distance is no barrier. You deal with someone who actually does the work himself, not a faceless agency or an account manager reading from a script.
Melbourne is one of Australia's biggest and most competitive business markets, a sprawling metropolis of more than five million people with strengths in trades and construction, hospitality, retail, health and professional services. From the inner-city suburbs to the outer growth corridors, customers search locally for services near them. In a market this large and contested, a fast website and sharp local SEO are what separate the businesses that get found from those buried below the competition.
Real results for local businesses
We focus on getting you more work.
What we do
Everything to grow your Melbourne business.
Each is a service in its own right, built for local businesses, and they work even harder together. Prices in AUD.
Web Design Melbourne
Fast, trustworthy websites that turn Melbourne visitors into booked jobs, your foundation for everything else.
fromAU$1,300one-off
Explore web design →SEO Melbourne
Rank for “near me” and the local Melbourne searches that bring a steady flow of work.
fromAU$520/mo
Explore SEO →Google Ads Melbourne
Top of Google in Melbourne today, ahead of the pack, for the jobs you want most.
fromAU$650/mo
Explore Google Ads →AEO AI answers
Be the Melbourne business named and cited when people ask AI assistants and voice search for help.
Includedin every SEO plan
Explore AEO →GEO generative AI
Get named in ChatGPT, Gemini and Perplexity when people ask for a business like yours.
add-on fromAU$520/mo
Explore GEO →Free SEO Audit
Not sure where to start? See exactly what’s holding your Melbourne website back, on the house.
Freeup to 5 pages
Get your free audit →Most Melbourne businesses combine two or three. Tell me your goals and budget and I’ll build a tailored plan around them, no rigid packages, no paying for channels you don’t need.
Get a tailored plan →Every corner of the city
Growing businesses across Melbourne.
Wherever your customers are in the city, we build the local marketing that reaches them.
Melbourne CBD & the city
The dense, high-competition heart of the city. We put you in front of the customers searching for services, hospitality and trades across the CBD and inner city.
Inner north
Fitzroy, Collingwood and Brunswick, the busy, creative inner-north suburbs. High-traffic, high-competition, exactly where sharp local marketing pays off.
Inner east
Richmond, Hawthorn and the inner east, a mix of professional services and trades where customers look for trusted local businesses.
Bayside & the south east
St Kilda, Brighton and the bayside suburbs down the south east, affluent areas where quality local operators win the work.
Outer east
Box Hill, Ringwood and the outer eastern suburbs, a large, spread-out catchment with its own local searches.
Western suburbs
Footscray, Werribee and the fast-growing west, one of Melbourne’s biggest growth corridors and a market that rewards early movers.
Northern suburbs
Preston, Epping and the northern growth suburbs, sprawling residential areas where a big share of the city’s households search from.
Mornington Peninsula & Greater Melbourne
Out to the Mornington Peninsula and the wider metro. We get you found across greater Melbourne as the growth corridors keep expanding.
How we work
A simple process. Real results.
- 01
Discover
A call to learn your Melbourne business, your goals, your patch of a competitive metro and your best customers.
- 02
Plan
A tailored strategy focused on one thing: getting you more local leads and booked jobs.
- 03
Build
I set up your website, campaigns and tracking, then get to work driving Melbourne leads.
- 04
Grow
We measure, refine and scale what works, month after month, for more local customers.
Stu at EightySix Digital has been fantastic at providing Google ads services and website support. His expertise and flexibility to individual circumstances have really helped in the digital marketing of our business.
Chris Smith · North Shore Physiotherapy
What does digital marketing for Melbourne businesses involve?
It gets your business found, chosen and called online in a competitive market. It brings together your website, local SEO, Google Ads and AI search so Melbourne customers find you first and pick you over the competition.
How much does digital marketing cost in Melbourne?
It depends on the mix. A website starts from AU$1,300 one-off, SEO from AU$520/mo, and Google Ads management from AU$650/mo plus your ad budget. Most Melbourne businesses combine two or three, and I build a tailored plan around your goals and budget. Prices in AUD. See full pricing →
Is Melbourne a competitive market for digital marketing?
Yes. Melbourne is one of Australia’s largest cities, so the same local searches are fiercely contested and standing out is worth a lot. That makes showing up first, with a fast site and sharp local SEO and ads, more valuable here than in a quieter town.
Are you based in Melbourne?
EightySix Digital is a New Zealand agency run by Stu Clark. I’m not based in Melbourne, but I work with businesses across Australia and New Zealand and everything runs online, so distance is no barrier. You get someone who does the work himself, not an account manager reading from a script.
Which Melbourne areas do you cover?
All of Melbourne and across Victoria: the CBD and inner city, the inner north (Fitzroy, Brunswick), the inner east (Richmond, Hawthorn), bayside and the south east (St Kilda, Brighton), the outer east (Box Hill, Ringwood), the western suburbs (Footscray, Werribee), the northern suburbs (Preston, Epping), and out to the Mornington Peninsula and greater Melbourne.
Do you cover the outer Melbourne growth corridors, not just the inner city?
Yes. Melbourne is a sprawling metro, and its fastest-growing markets are in the outer suburbs, the western growth corridor around Werribee, the north around Epping, the outer east and out to the Mornington Peninsula. We research and target the local searches in your patch, whether that’s a contested inner suburb or a booming outer growth area.
Should I use SEO or Google Ads for my Melbourne business?
Both work well together. Google Ads gets you to the top of Google in Melbourne today, ahead of the pack, while SEO builds local rankings that bring steady leads over time without paying per click.
Let’s get your Melbourne business found.
Tell me about your business and I’ll show you the smartest way to stand out and get more customers, in plain English.