Google Ads for Electricians · NZ, Australia, US, UK & CA
Google Ads for electricians that brings in booked jobs.
SEO is the long game. Google Ads is the shortcut, your electrical business at the very top of Google the moment someone needs an electrician. We build and manage campaigns that turn searches into calls and booked jobs.
Your Electrical Co · Fast Local Electricians
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The basics
What is Google Ads for electricians?
Google Ads for electricians is paid search advertising built for an electrical business. We set up, run and optimise campaigns so your business shows at the very top of Google the moment someone searches for an electrician, on a flat monthly fee plus a one-off setup, never a cut of your ad spend.
EightySix Digital is a Google Ads agency for electricians and electrical contractors, run by someone who spent 15+ years in the trades. Whether you call yourself an electrician, a sparky or an electrical contractor, we help electrical businesses across New Zealand, Australia, the US, UK and Canada win more local jobs.
- Leads now, not in six months. You’re at the top of Google the day your campaign goes live.
- Also called electrician PPC or paid search. Same job: more calls for less per lead.
- Built around real electrical work. The right searches and jobs to bid on, less wasted spend.
From the trades, for electricians
Campaigns built around the jobs you actually want.
Before EightySix, I spent 15+ years in the trades and over a decade running my own trade business. I’m not a sparky myself, but I know which searches bring profitable work and which just burn budget, and I run Google Ads for electricians like Hays Electrical.
So your campaigns aren’t set up off a generic playbook. They’re built around the jobs you actually want, by someone who’s run a trade business. No fluff, no jargon, just more of the right calls for less wasted spend.
Real results for electricians
Campaigns built to bring in jobs.
Why paid search
In front of customers this week, not next year.
SEO is worth the wait, but it is a wait. Google Ads puts you in front of ready-to-buy customers the moment they need an electrician.
Visibility from day one
At the top of Google today for electrical searches, no waiting months to rank.
Ready-to-buy customers
Show up for urgent call-outs and high-value jobs the moment someone needs an electrician.
Local & measurable
Target only your service areas, and see exactly which calls and jobs came from your ads.
What we manage
The whole campaign, handled.
No set-and-forget. We build it properly, then sharpen it every month to drive your cost per lead down.
Account & campaign setup
Built right for electrical work from day one: clean structure, sharp local targeting and tracking.
Keyword research
The electrical searches worth paying for, and the ones to block so you never waste a cent.
Ad copy that converts
Compelling, honest ads that earn the click from locals who need an electrician now.
Landing page advice
Send those clicks to pages built to turn visitors into calls and quote requests.
Conversion tracking
Know exactly which clicks became calls and booked jobs, not just traffic.
Bid & budget management
Ongoing optimisation so more of your budget flows to the jobs that actually pay.
How we work
A simple process. Real results.
- 01
Research
We dig into your goals, market and competitors to find the electrical searches worth winning.
- 02
Build
Campaigns, keywords, ads and conversion tracking, set up properly from the start.
- 03
Launch
You go live at the top of Google, with the tracking in place to prove what’s working.
- 04
Optimise
Every month we sharpen targeting and bids to lower your cost per lead and scale what works.
Pricing
Simple, honest Google Ads for electricians.
Initial setup
NZ$600one-off
Monthly management
Flat rateNZ$450/mo
NZD, plus GST · your ad budget is paid to Google separately
Setup includes
- Account & campaign setup
- Keyword & competitor research
- Ad copywriting
- Conversion tracking setup
- Landing page advice
Every month includes
- Ongoing bid & budget management
- Ad testing & refinement
- Continuous optimisation
- Monthly reporting in plain English
- No lock-in, month to month
Your ad budget is paid directly to Google and stays in your control, and we’ll help you set one that fits your goals.
Plan your budget
How much should an electrician spend on Google Ads?
Enter a budget and a few assumptions to estimate the clicks, enquiries and cost per lead it could generate. This is your ad spend, separate from our fees.
Rough estimates only. Real electrical ad costs swing a lot by area and competition, so treat every figure here as a ballpark to plan with, not a quote or a promise.
What you plan to spend on Google Ads each month, paid to Google.
Electrical clicks vary a lot by area and competition, often $5 to $20+. We’ve set a cautious default, adjust it to your market.
How often your ad gets clicked.
How many visitors become enquiries. This leans heavily on your website: a clean, fast, well-built site converts far better than a slow one.
We have been using Stu for our advertising campaigns for a number of months and could not recommend him enough! The communication has been excellent and the service delivered has really helped us to maintain and grow our business.
Jed Copsey · Urban Arborists, Auckland
What is Google Ads for electricians?
Google Ads for electricians is paid search advertising for an electrical business. We build and manage campaigns that put your electrical business at the very top of Google the moment someone searches for an electrician, so you get the call for urgent call-outs and high-value jobs, ahead of the competition.
How much does Google Ads for electricians cost?
There are two parts: a one-off setup from NZ$600 and a flat monthly management fee from NZ$450 (AU$380, US$280, £225, CA$380). The management fee is flat, it doesn’t go up when your ad spend does. Your ad budget is separate and paid directly to Google. See full pricing →
How much should an electrician spend on Google Ads?
It depends on your market, competition and how many jobs you want. Electrical clicks can range from a few dollars to $20 or more, and a modest local budget can generate a steady flow of calls. Use the budget calculator above to estimate clicks, enquiries and cost per lead for your spend.
How quickly will Google Ads get my electrical business seen?
Fast. Unlike SEO, Google Ads can put your electrical business at the top of the results the same day a campaign goes live, so you can start getting visibility and clicks within days. Enquiries and leads then build as we sharpen the campaign over the following weeks to lower your cost per lead.
Do you run Google Ads for sparkies and electrical contractors too?
Yes, it’s the same trade under different names. Electrician, sparky, sparkie or electrical contractor: whatever the term is where you are, we run Google Ads for electrical businesses. That means sparkies in Australia and New Zealand, electricians in the UK, and electrical contractors in the United States and Canada.
Why work with an ex-tradie for Google Ads?
Because they understand the trade. Stu spent 15+ years in the trades and over a decade running his own trade business, and runs Google Ads for electricians like Hays Electrical. He’s not a sparky himself, but he knows which searches and jobs are worth bidding on, so campaigns are built around real electrical work, with less wasted spend.
Do you only run Google Ads for electricians in New Zealand?
No. We manage Google Ads for electrical businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and quote in NZD, AUD, USD, GBP and CAD.
Ready to be at the top of Google?
Get a quote today and we’ll map out an electrical campaign that turns searches into calls and booked jobs, fast.