SEO for Electricians · NZ, Australia, US, UK & CA
SEO for electricians that gets you found.
When the power’s out or a switchboard trips, people search for an electrician they can trust. We get your electrical business to the top of Google and the map pack, so you’re the one they call, in plain English and proven with real numbers.
Clear monthly pricing
How much does SEO for electricians cost?
then scale up as you grow
Every plan includes strategy, on-page, technical and local SEO and AEO as standard, plus monthly reporting in plain English. No lock-in contracts. Want to build your own estimate? Use the calculator below.
From the trades, for electricians
SEO from someone who knows what your customers search.
EightySix Digital is a New Zealand SEO agency that helps businesses get found on Google and in AI search.
Before EightySix, I spent 15+ years in the trades and over a decade running my own trade business. I’m not a sparky myself, but I know the searches your customers use, from “emergency electrician near me” to “EV charger installation”, and I do SEO for electricians like Hays Electrical.
So your SEO isn’t built off a generic checklist. It’s targeted at the real searches that bring electrical work, by someone who’s run a trade business. No fluff, no jargon, just more of the right calls.
Real results for electricians
Higher rankings, more leads.
No jargon
Electrician SEO, in plain English.
Not sure what SEO actually does? Here’s the whole thing in three steps.
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A fault hits
The power’s out or a switchboard trips, so someone grabs their phone and searches for an electrician, right now.
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You show up
Local SEO puts your electrical business at the top of Google and the map pack, exactly when they need you.
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They call you
They tap to call or request a quote. And because they were already searching for an electrician, they book.
What’s included
Everything your electrical business needs to rank.
Everything that moves the needle, handled for you and reported every month.
Local SEO & map pack
Top spots for “electrician near me”, “no power” and every suburb you cover, where the ready-to-book callouts actually are.
Google Business Profile
The right categories, photos of real installs and a steady review flow, so your van is the one that shows up first in the local pack.
Keyword research & strategy
We target searches that pay: power faults and switchboard upgrades, EV charger installs, solar and battery, and downlight fit-outs.
On-page SEO
A page for each service and suburb, from rewires to EV charger installation, so Google knows exactly what you do and where.
Technical SEO
Speed, mobile, indexing and schema, so your site loads fast on a phone at a job site and Google can read it properly.
Content & authority
Guides and local links that answer what customers ask, from “why does my RCD keep tripping” to choosing a solar installer.
AEO for AI
Included as standard. Be the electrician named in Google AI Overviews, voice search and “near me” answers.
Reporting & management
Clear monthly reporting in plain English: rankings, calls and the actual jobs your SEO brought in.
Every kind of electrician
Built for the way you work.
Whatever kind of electrical work you do, we target the exact searches that bring that work in.
Domestic & rewires
Home wiring, rewires, power faults, extra points and switches, the everyday jobs locals search for by suburb.
Commercial & fit-outs
Offices, shops and hospitality fit-outs on deadline. We get you in front of builders and businesses while they plan.
EV chargers & solar
The growth work: EV charger installs, solar and battery, the higher-value jobs people search for by name.
Switchboard upgrades
Old fuseboards, RCDs and safety switches brought up to code, the searches that book when something trips.
Lighting & data
LED, outdoor lighting and data or network cabling, from downlight installs to a full home network.
Industrial & maintenance
Factories, machinery and scheduled maintenance contracts, the bigger jobs that keep the calendar full.
The compounding curve
SEO is a snowball, not a switch.
Unlike ads, SEO builds on itself. The work this month keeps paying off next year. Most electricians see real movement by month three, and it compounds from there, so you’re ranking for the power faults and switchboard upgrades in winter and the EV charger and solar installs through the year without paying per click. A steady stream of jobs that keeps coming.
- Traction in 2 to 3 months
- Compounding growth from month 6
- Leads that keep coming after you stop paying
How it works
A clear process. Real results.
- 01
Audit & research
We map the electrical searches in your area, size up the other sparkies you’re up against and find the jobs worth ranking for.
- 02
Strategy
A tailored plan built around your services, from fault callouts to EV chargers and solar, and the suburbs you want more work in.
- 03
Optimise
On-page, technical, local and Google Business Profile work each month, aimed squarely at real electrical searches.
- 04
Grow & report
Clear monthly reports on rankings, calls and booked jobs, so you see exactly what your SEO is bringing in.
Pricing
Two ways to start.
Pick a simple fixed plan, or build your own. SEO & AEO included as standard, no lock-in, ever.
$600/mo
4 hours a month · local focus
Built for solo sparkies and one-van operators. We manage your Google Business Profile and handle the on-page basics, so you get found in your town without the big spend.
- Google Business Profile management
- Local map-pack optimisation
- On-page SEO basics for your site
- Monthly reporting, no lock-in
from$750/mo
5+ hours a month · build your own
For electrical businesses chasing real growth. SEO and AEO included as standard, scale the hours to suit, and add GEO for AI search.
- Everything in Small Business, plus
- Keyword strategy, content & links
- AEO included, GEO optional
- Scales with your goals
Switch currency above. NZ prices add GST.
Build your Full SEO plan
Five hours a month is the minimum for a full plan. The bigger your site and the more competitive your area, the more hours you’ll want.
SEO and AEO are in your plan as standard. GEO adds the PR, backlinks and content placement that get you recommended inside AI tools.
SEO and AEO as standard: keyword strategy · on-page, technical & local SEO · schema · content optimisation · monthly reporting in plain English. No lock-in contracts.
Get started
Get your plan & a fixed price
Send the plan you built above and I’ll come back with a fixed price and a couple of ideas to get your electrical business ranking. No pressure, no lock-in.
- A fixed price, no surprises
- You’ll talk to the ex-tradie doing the work
- No spam, no lock-in. Cancel any time.
Want a free check-up first? Get a free SEO audit →
Highly recommend Stu and EightySix Digital, he has done wonders for my business. Very approachable and great to work with.
Tim McNeil · Honest Electrical, Dunedin
What is SEO for electricians?
SEO for electricians is the work that gets an electrical business to show up at the top of Google when locals search for an electrician. It focuses heavily on local SEO: your Google Business Profile, the map pack and near-me searches, so when someone has a fault or needs an install, your business is the one they call.
How much does SEO for electricians cost?
SEO for electricians starts from NZ$600 a month for a focused local plan, or from NZ$750 for the full plan, which begins at five hours of work a month and then scales by the hour. Every plan covers strategy, on-page, technical and local SEO with monthly reporting, and the full plan adds AEO for AI search as standard. Build an estimate →
How long does SEO take for an electrical business?
SEO is a long game, not an overnight fix. Most electrical businesses see movement within two to three months, with stronger, compounding results from around month six. Local SEO and Google Business Profile work can bring quicker wins. The earlier you start, the sooner it compounds.
Do you do local SEO and Google Business Profile for electricians?
Yes, and it’s the core of electrician SEO. We optimise your Google Business Profile, build local citations and target the map pack and near-me searches that send ready-to-buy customers straight to you. For a local electrician, this is often where the best leads come from.
Which electrical searches will you target?
The ones that bring paying work. Urgent searches like “no power” and “electrician near me”, high-value jobs like “EV charger installation”, “switchboard upgrade” and “solar installer”, and everyday jobs like “install downlights” and “data cabling”. We research the exact terms people use in your area and target the ones worth winning.
How do I get my electrical business in the Google map pack?
The map pack, that box of three businesses with a map, is won on your Google Business Profile, a steady flow of genuine reviews, consistent business details and local relevance. For a local electrician it’s often the single biggest source of calls, so it’s where we focus first.
Do you do SEO for sparkies and electrical contractors too?
Yes, it’s the same trade under different names. Electrician, sparky, sparkie or electrical contractor: whatever the term is where you are, we do local SEO for electrical businesses. That means sparkies in Australia and New Zealand, electricians in the UK, and electrical contractors in the United States and Canada.
Why work with an SEO specialist who came from the trades?
Because they understand the trade. Stu spent 15+ years in the trades and over a decade running his own trade business, and does SEO for electricians like Hays Electrical. He’s not a sparky himself, but he knows the searches your customers use and the jobs worth ranking for, so the SEO is built around real electrical work, not guesswork.
Do you only work with electricians in New Zealand?
No. We do SEO for electrical businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Ready to climb the rankings?
Start with a free SEO audit. I’ll show you exactly where your electrical business stands and what it’ll take to get to the top, no jargon, no pressure.