How much should a contractor spend on marketing? A straight-up US guide to budgets, where the money should go first, and how to spend on what wins jobs.
Do you need a local marketing agency, or can a remote one do the job? How online digital marketing works for Australian businesses, and what really matters.
Some are, most aren't. Here's how to tell a real trade growth guru, coach or influencer from someone selling a dream with no pricing, no proof and no real website.
How to improve your plumbing website's lead generation so it turns visitors into calls, emails and booking requests instead of just looking fine.
How Canterbury Plumbing & Gas, a family-owned Christchurch plumbing and gasfitting business, grew their local visibility and leads with EightySix Digital.
How Honest Electrical, a Dunedin electrician, used web design and local SEO to get found across Otago. A real EightySix Digital case study.
SEO vs Google Ads for a plumbing company: which to invest in first, how they differ, and how to get the best return for your budget.
A straight-up, complete guide to getting your website to the top of Google in 2025: SEO, local SEO, content and the work that actually moves rankings.
What Generative Engine Optimisation (GEO) is and why it matters as AI changes how people search, plus how to get your business mentioned in AI answers.
The truth about SEO and digital marketing guarantees: why 'page one guaranteed' is usually a red flag, and what honest results really look like.
Why mobile-friendly web design matters for local businesses, how it affects both customers and Google rankings, and what a good mobile site needs.
The top five website mistakes that quietly cost small business owners leads, and how to fix each one so your site works hard for you every day.
How fast your website should be, and why page speed matters for SEO, user experience and conversions. What a slow site costs you, and how to speed it up.
Five smart ways to advertise your plumbing business and win more local jobs: local SEO, a professional website, paid ads, referrals and lead generation.
