Google Ads for Tradesmen · NZ, Australia, US, UK & CA
Google Ads for tradesmen that brings in booked jobs.
SEO is the long game. Google Ads is the shortcut, your trade business at the very top of Google the moment someone needs a tradesman. We build and manage campaigns that turn searches into calls and booked jobs.
Your Trade Co · Fast Local Tradesmen
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The basics
What is Google Ads for tradesmen?
Google Ads for tradesmen is paid search advertising built for a trade or construction business. We set up, run and optimise campaigns so your business shows at the very top of Google the moment someone searches for your trade, on a flat monthly fee plus a one-off setup, never a cut of your ad spend.
EightySix Digital is a Google Ads agency for tradesmen and contractors, run by someone who spent 15+ years in the trades. Whether you call yourself a tradie, a tradesman or a contractor, we help trade and construction businesses across New Zealand, Australia, the US, UK and Canada win more local jobs.
- Leads now, not in six months. You’re at the top of Google the day your campaign goes live.
- Also called trade PPC, contractor PPC or paid search. Same job: more calls for less per lead.
- Built around real trade work. The right searches and jobs to bid on, less wasted spend.
From a tradie, for tradies
I know which trade jobs are worth bidding on.
Before EightySix, I spent 15+ years on the tools and over a decade running my own trade business. I know which searches bring profitable work and which just burn budget, from urgent call-outs to high-value installs and projects.
So your campaigns aren’t set up off a generic playbook. They’re built around the jobs you actually want, by someone who’s quoted them. No fluff, no jargon, just more of the right calls for less wasted spend.
Real results for tradies
Campaigns built to bring in jobs.
Why paid search
In front of customers this week, not next year.
SEO is worth the wait, but it is a wait. Google Ads puts you in front of ready-to-buy customers the moment they need a tradesman.
Top of page from day one
The minute someone searches “builder near me” or “roof repair”, your trade business sits above the map pack. No waiting months to rank.
High-intent clicks
Someone searching for your trade is ready to hire, not browsing. We bid on the terms that come with a real job attached, not idle curiosity.
A cost per lead you can see
Target only the areas you cover, and track exactly what each call and booked job costs, so you know what your ads actually return.
What we manage
The whole campaign, handled.
No set-and-forget. We build it properly, then sharpen it every month to drive your cost per lead down.
Account & campaign setup
Built right for the trades from day one: clean structure, sharp local targeting and tracking.
Keyword research
We bid on your money terms, from “builder near me” to “roof repair” and “deck builder”, and block the DIY and job-seeker searches so you never waste a cent.
Ad copy that converts
Honest ads that lead with fast quotes, quality work and local reputation, so the customers searching for your trade tap your number, not the one above you.
Landing page advice
Send those clicks to pages built to turn visitors into calls and quote requests.
Conversion tracking
Know exactly which clicks became calls and booked jobs, not just traffic.
Bid & budget management
Ongoing optimisation so more of your budget flows to the jobs that actually pay.
Every kind of trade
Built for the way you work.
Whatever your trade, we bid on the exact searches that put you at the top the moment that work comes up.
Builders & construction
We put you top of page for “builder near me” and renovation searches, the bigger, higher-value projects worth a stronger bid.
Roofers
“Roof repair” and “roof leak” are urgent, high-intent searches. We catch them the moment weather sends homeowners looking.
Painters & decorators
“House painter” and “interior painter” convert best when the quote lands first. We get you in front of the job while they’re still choosing.
Landscapers & fencing
“Landscaper” and “fencing contractor” are planned, seasonal jobs. We bid harder when demand peaks so you fill the calendar early.
Carpenters & joiners
Decks, fit-outs and custom joinery. We target “deck builder” and carpentry searches, then filter out the low-value clicks.
Concreting & paving
Driveways, patios and slabs are big-ticket jobs. We put your ad in front of homeowners searching for a concreter and ready to quote.
How we work
A simple process. Real results.
- 01
Research
We dig into your goals, market and competitors to find the trade searches worth winning.
- 02
Build
Campaigns, keywords, ads and conversion tracking, set up properly from the start.
- 03
Launch
You go live at the top of Google, with the tracking in place to prove what’s working.
- 04
Optimise
Every month we sharpen targeting and bids to lower your cost per lead and scale what works.
Pricing
Simple, honest Google Ads for tradesmen.
Initial setup
NZ$450one-off
Monthly management
Flat rateNZ$750/mo
NZD, plus GST · your ad budget is paid to Google separately
Setup includes
- Account & campaign setup
- Keyword & competitor research
- Ad copywriting
- Conversion tracking setup
- Landing page advice
Every month includes
- Ongoing bid & budget management
- Ad testing & refinement
- Continuous optimisation
- Monthly reporting in plain English
- No lock-in, month to month
Landing page advice covers recommendations for your existing pages. Designing or building a new landing page is a separate service, not included in the setup or management fee.
Your ad budget is paid directly to Google and stays in your control, and we’ll help you set one that fits your goals.
Plan your budget
How much should a tradesman spend on Google Ads?
Enter a budget and a few assumptions to estimate the clicks, enquiries and cost per lead it could generate. This is your ad spend, separate from our fees.
Why spending less can cost you more
Google Ads is a live auction, and your budget decides how often you can show up for the searches that matter. Set it too low and your ads stop showing partway through the day, the campaign never gathers enough data to optimise, and you win only the cheaper, lower-intent clicks. So you can spend less and still get worse value, paying for clicks that never turn into work. A budget with enough room to compete consistently is usually what turns Google Ads from a cost into a return, and for most trades that means starting from around $30 to $50 a day. We’ll help you set one that fits, and we’d rather tell you honestly that a budget is too low to work than watch it struggle.
Rough estimates only. Real trade ad costs swing a lot by area and competition, so treat every figure here as a ballpark to plan with, not a quote or a promise.
What you plan to spend on Google Ads each month, paid to Google.
Trade clicks vary a lot by area and competition, often $5 to $20+. We’ve set a cautious default, adjust it to your market.
How often your ad gets clicked.
How many visitors become enquiries. This leans heavily on your website: a clean, fast, well-built site converts far better than a slow one.
We have been using Stu for our advertising campaigns for a number of months and could not recommend him enough! The communication has been excellent and the service delivered has really helped us to maintain and grow our business.
Jed Copsey · Urban Arborists, Auckland
What is Google Ads for tradesmen?
Google Ads for tradesmen is paid search advertising for a trade or construction business. We build and manage campaigns that put your trade business at the very top of Google the moment someone searches for your trade, so you get the call for urgent call-outs and high-value jobs, ahead of the competition.
How much does Google Ads for tradesmen cost?
There are two parts: a one-off setup from NZ$450 and a flat monthly management fee from NZ$750 (AU$650, US$450, £375, CA$650). The management fee is flat, it doesn’t go up when your ad spend does. Your ad budget is separate and paid directly to Google. See full pricing →
How much should a tradesman spend on Google Ads?
It depends on your market, competition and how many jobs you want. Trade clicks can range from a few dollars to $20 or more, and a modest local budget can generate a steady flow of calls. Use the budget calculator above to estimate clicks, enquiries and cost per lead for your spend.
How quickly will Google Ads get my trade business seen?
Fast. Unlike SEO, Google Ads can put your trade business at the top of the results the same day a campaign goes live, so you can start getting visibility and clicks within days. Enquiries and leads then build as we sharpen the campaign over the following weeks to lower your cost per lead.
Is Google Ads or SEO better for tradesmen?
They work best together. Google Ads gets you leads now, while SEO compounds over time for leads that keep coming without paying per click. Many tradesmen run Ads for a fast start while SEO builds in the background. See the full picture →
Why work with an ex-tradie for Google Ads?
Because they understand the trade. Stu spent 15+ years on the tools and over a decade running his own trade business, so he knows which searches and jobs are worth bidding on. That means campaigns built around real trade work, with less wasted spend.
Do you run Google Ads for contractors and tradies too?
Yes, it’s the same trade under different names. Tradesman, tradie, tradesperson or contractor: whatever the term is where you are, we run Google Ads for skilled trade and construction businesses. That means tradies in Australia and New Zealand, tradesmen and tradespeople in the UK, and contractors in the United States and Canada.
Which searches will you bid on for my trade?
Whichever ones bring you paid work. For a builder that’s “builder near me” and renovation terms, for a roofer “roof repair” and “roof leak”, for a painter “house painter”, and so on through landscapers, fencers, carpenters and concreters. We research the exact terms locals use for your trade and block the DIY and job-seeker searches, so your budget only pays for clicks that can turn into jobs.
Can one Google Ads campaign cover several trades or services?
Yes. If you offer more than one trade, say building plus decking, or roofing plus repairs, we split them into separate campaigns or ad groups with their own keywords, ads and budgets. That keeps each service relevant, stops your spend leaking across unrelated searches, and lets us see clearly which trade brings the best cost per lead.
Do you only run Google Ads for tradesmen in New Zealand?
No. We manage Google Ads for trade and construction businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and quote in NZD, AUD, USD, GBP and CAD.
Ready to be at the top of Google?
Get a quote today and we’ll map out a trade campaign that turns searches into calls and booked jobs, fast.