Google Ads for Tradesmen · NZ, Australia, US, UK & CA
Google Ads for tradesmen that brings in booked jobs.
SEO is the long game. Google Ads is the shortcut, your trade business at the very top of Google the moment someone needs a tradesman. We build and manage campaigns that turn searches into calls and booked jobs.
Your Trade Co · Fast Local Tradesmen
Same-day call-outs and upfront pricing. Trusted by hundreds of locals. Call now for a fast, fair quote.
The basics
What is Google Ads for tradesmen?
Google Ads for tradesmen is paid search advertising built for a trade or construction business. We set up, run and optimise campaigns so your business shows at the very top of Google the moment someone searches for your trade, on a flat monthly fee plus a one-off setup, never a cut of your ad spend.
EightySix Digital is a Google Ads agency for tradesmen and contractors, run by someone who spent 15+ years in the trades. Whether you call yourself a tradie, a tradesman or a contractor, we help trade and construction businesses across New Zealand, Australia, the US, UK and Canada win more local jobs.
- Leads now, not in six months. You’re at the top of Google the day your campaign goes live.
- Also called trade PPC, contractor PPC or paid search. Same job: more calls for less per lead.
- Built around real trade work. The right searches and jobs to bid on, less wasted spend.
From a tradie, for tradies
I know which trade jobs are worth bidding on.
Before EightySix, I spent 15+ years on the tools and over a decade running my own trade business. I know which searches bring profitable work and which just burn budget, from urgent call-outs to high-value installs and projects.
So your campaigns aren’t set up off a generic playbook. They’re built around the jobs you actually want, by someone who’s quoted them. No fluff, no jargon, just more of the right calls for less wasted spend.
Real results for tradies
Campaigns built to bring in jobs.
Why paid search
In front of customers this week, not next year.
SEO is worth the wait, but it is a wait. Google Ads puts you in front of ready-to-buy customers the moment they need a tradesman.
Visibility from day one
At the top of Google today for trade searches, no waiting months to rank.
Ready-to-buy customers
Show up for urgent call-outs and high-value jobs the moment someone needs a tradesman.
Local & measurable
Target only your service areas, and see exactly which calls and jobs came from your ads.
What we manage
The whole campaign, handled.
No set-and-forget. We build it properly, then sharpen it every month to drive your cost per lead down.
Account & campaign setup
Built right for the trades from day one: clean structure, sharp local targeting and tracking.
Keyword research
The trade searches worth paying for, and the ones to block so you never waste a cent.
Ad copy that converts
Compelling, honest ads that earn the click from locals who need a tradesman now.
Landing page advice
Send those clicks to pages built to turn visitors into calls and quote requests.
Conversion tracking
Know exactly which clicks became calls and booked jobs, not just traffic.
Bid & budget management
Ongoing optimisation so more of your budget flows to the jobs that actually pay.
How we work
A simple process. Real results.
- 01
Research
We dig into your goals, market and competitors to find the trade searches worth winning.
- 02
Build
Campaigns, keywords, ads and conversion tracking, set up properly from the start.
- 03
Launch
You go live at the top of Google, with the tracking in place to prove what’s working.
- 04
Optimise
Every month we sharpen targeting and bids to lower your cost per lead and scale what works.
Pricing
Simple, honest Google Ads for tradesmen.
Initial setup
NZ$600one-off
Monthly management
Flat rateNZ$450/mo
NZD, plus GST · your ad budget is paid to Google separately
Setup includes
- Account & campaign setup
- Keyword & competitor research
- Ad copywriting
- Conversion tracking setup
- Landing page advice
Every month includes
- Ongoing bid & budget management
- Ad testing & refinement
- Continuous optimisation
- Monthly reporting in plain English
- No lock-in, month to month
Your ad budget is paid directly to Google and stays in your control, and we’ll help you set one that fits your goals.
Plan your budget
How much should a tradesman spend on Google Ads?
Enter a budget and a few assumptions to estimate the clicks, enquiries and cost per lead it could generate. This is your ad spend, separate from our fees.
Rough estimates only. Real trade ad costs swing a lot by area and competition, so treat every figure here as a ballpark to plan with, not a quote or a promise.
What you plan to spend on Google Ads each month, paid to Google.
Trade clicks vary a lot by area and competition, often $5 to $20+. We’ve set a cautious default, adjust it to your market.
How often your ad gets clicked.
How many visitors become enquiries. This leans heavily on your website: a clean, fast, well-built site converts far better than a slow one.
We have been using Stu for our advertising campaigns for a number of months and could not recommend him enough! The communication has been excellent and the service delivered has really helped us to maintain and grow our business.
Jed Copsey · Urban Arborists, Auckland
What is Google Ads for tradesmen?
Google Ads for tradesmen is paid search advertising for a trade or construction business. We build and manage campaigns that put your trade business at the very top of Google the moment someone searches for your trade, so you get the call for urgent call-outs and high-value jobs, ahead of the competition.
How much does Google Ads for tradesmen cost?
There are two parts: a one-off setup from NZ$600 and a flat monthly management fee from NZ$450 (AU$380, US$280, £225, CA$380). The management fee is flat, it doesn’t go up when your ad spend does. Your ad budget is separate and paid directly to Google. See full pricing →
How much should a tradesman spend on Google Ads?
It depends on your market, competition and how many jobs you want. Trade clicks can range from a few dollars to $20 or more, and a modest local budget can generate a steady flow of calls. Use the budget calculator above to estimate clicks, enquiries and cost per lead for your spend.
How quickly will Google Ads get my trade business seen?
Fast. Unlike SEO, Google Ads can put your trade business at the top of the results the same day a campaign goes live, so you can start getting visibility and clicks within days. Enquiries and leads then build as we sharpen the campaign over the following weeks to lower your cost per lead.
Is Google Ads or SEO better for tradesmen?
They work best together. Google Ads gets you leads now, while SEO compounds over time for leads that keep coming without paying per click. Many tradesmen run Ads for a fast start while SEO builds in the background. See the full picture →
Why work with an ex-tradie for Google Ads?
Because they understand the trade. Stu spent 15+ years on the tools and over a decade running his own trade business, so he knows which searches and jobs are worth bidding on. That means campaigns built around real trade work, with less wasted spend.
Do you run Google Ads for contractors and tradies too?
Yes, it’s the same trade under different names. Tradesman, tradie, tradesperson or contractor: whatever the term is where you are, we run Google Ads for skilled trade and construction businesses. That means tradies in Australia and New Zealand, tradesmen and tradespeople in the UK, and contractors in the United States and Canada.
Do you only run Google Ads for tradesmen in New Zealand?
No. We manage Google Ads for trade and construction businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and quote in NZD, AUD, USD, GBP and CAD.
Ready to be at the top of Google?
Get a quote today and we’ll map out a trade campaign that turns searches into calls and booked jobs, fast.