SEO for Tradesmen · NZ, Australia, US, UK & CA
SEO for tradesmen that gets you found.
When someone needs a tradesman, tradie or contractor they can trust, they search for one. We get your trade business to the top of Google and the map pack, so you’re the one they call, in plain English and proven with real numbers.
Clear monthly pricing
How much does SEO for tradesmen cost?
then scale up as you grow
Every plan includes strategy, on-page, technical and local SEO and AEO as standard, plus monthly reporting in plain English. No lock-in contracts. Want to build your own estimate? Use the calculator below.
From a tradie, for tradies
SEO from someone who knows what your customers search.
EightySix Digital is a New Zealand SEO agency that helps businesses get found on Google and in AI search.
Before EightySix, I spent 15+ years on the tools and over a decade running my own trade business. I know the exact searches your customers use, from “[your trade] near me” to the specific jobs they need, and which ones are actually worth ranking for.
So your SEO isn’t built off a generic checklist. It’s targeted at the real searches that bring trade work, by someone who’s done the job. No fluff, no jargon, just more of the right calls.
Real results for tradies
Higher rankings, more leads.
No jargon
Trade SEO, in plain English.
Not sure what SEO actually does? Here’s the whole thing in three steps.
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A job comes up
Someone needs a tradesman for a repair, a fit-out or a build, so they grab their phone and search, right now.
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You show up
Local SEO puts your trade business at the top of Google and the map pack, exactly when they need you.
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They call you
They tap to call or request a quote. And because they were already searching for your trade, they book.
What’s included
Everything your trade business needs to rank.
Everything that moves the needle, handled for you and reported every month.
Local SEO & map pack
Top spots for “builder near me”, “roof repair” and every suburb you cover, where the ready-to-book jobs actually are.
Google Business Profile
The right categories, photos of real jobs and a steady review flow, so your ute is the one that shows up first in the local pack.
Keyword research & strategy
We target searches that pay: roof repairs and house painters, deck builders and landscapers, concrete driveways and full renovations.
On-page SEO
A page for each service and suburb, from fencing to concrete driveways, so Google knows exactly what you do and where.
Technical SEO
Speed, mobile, indexing and schema, so your site loads fast on a phone at a job site and Google can read it properly.
Content & authority
Guides and local links that answer what customers ask, from “how much does a deck cost” to choosing a house painter.
AEO for AI
Included as standard. Be the tradesman named in Google AI Overviews, voice search and “near me” answers.
Reporting & management
Clear monthly reporting in plain English: rankings, calls and the actual jobs your SEO brought in.
Every kind of trade
Built for the way you work.
Whatever trade you’re in, we target the exact searches that bring that work in.
Builders & construction
New builds, extensions and renovations, the bigger projects locals search for when they’re ready to spend.
Roofers
Roof repairs, re-roofs and leaks. We rank you for the urgent “roof repair near me” searches that book on the spot.
Painters & decorators
Interior and exterior painting, the “house painter” searches homeowners run before every repaint.
Landscapers & fencing
Landscaping, decks and fencing, the outdoor jobs people search for and plan through the season.
Carpenters & joiners
Framing, decks, built-ins and fit-outs, the skilled work customers search for by name.
Concreting & paving
Driveways, paths and paving, the “concrete driveway” searches worth thousands a job.
The compounding curve
SEO is a snowball, not a switch.
Unlike ads, SEO builds on itself. The work this month keeps paying off next year. Most trade businesses see real movement by month three, and it compounds from there, so you’re ranking for the roof repairs and fencing jobs in winter and the deck builds and renovations in spring without paying per click. A steady stream of jobs that keeps coming.
- Traction in 2 to 3 months
- Compounding growth from month 6
- Leads that keep coming after you stop paying
How it works
A clear process. Real results.
- 01
Audit & research
We map the trade searches in your area, size up the other tradies you’re up against and find the jobs worth ranking for.
- 02
Strategy
A tailored plan built around your services, from roof repairs to renovations and concrete driveways, and the suburbs you want more work in.
- 03
Optimise
On-page, technical, local and Google Business Profile work each month, aimed squarely at real trade searches.
- 04
Grow & report
Clear monthly reports on rankings, calls and booked jobs, so you see exactly what your SEO is bringing in.
Pricing
Two ways to start.
Pick a simple fixed plan, or build your own. SEO & AEO included as standard, no lock-in, ever.
$600/mo
4 hours a month · local focus
Built for solo tradies and one-van operators. We manage your Google Business Profile and handle the on-page basics, so you get found in your town without the big spend.
- Google Business Profile management
- Local map-pack optimisation
- On-page SEO basics for your site
- Monthly reporting, no lock-in
from$750/mo
5+ hours a month · build your own
For trade businesses chasing real growth. SEO and AEO included as standard, scale the hours to suit, and add GEO for AI search.
- Everything in Small Business, plus
- Keyword strategy, content & links
- AEO included, GEO optional
- Scales with your goals
Switch currency above. NZ prices add GST.
Build your Full SEO plan
Five hours a month is the minimum for a full plan. The bigger your site and the more competitive your area, the more hours you’ll want.
SEO and AEO are in your plan as standard. GEO adds the PR, backlinks and content placement that get you recommended inside AI tools.
SEO and AEO as standard: keyword strategy · on-page, technical & local SEO · schema · content optimisation · monthly reporting in plain English. No lock-in contracts.
Get started
Get your plan & a fixed price
Send the plan you built above and I’ll come back with a fixed price and a couple of ideas to get your trade business ranking. No pressure, no lock-in.
- A fixed price, no surprises
- You’ll talk to the ex-tradie doing the work
- No spam, no lock-in. Cancel any time.
Want a free check-up first? Get a free SEO audit →
Stu redesigned the website for our small business. We’re stoked with the new version. Stu worked efficiently and effectively to get our new site completed quickly and on budget.
Daniel Oakley · Handy Property Care
What is SEO for tradesmen?
SEO for tradesmen is the work that gets a trade or construction business to show up at the top of Google when locals search for your trade. It focuses heavily on local SEO: your Google Business Profile, the map pack and near-me searches, so when someone needs a tradesman, your business is the one they call.
How much does SEO for tradesmen cost?
SEO for tradesmen starts from NZ$600 a month for a focused local plan, or from NZ$750 for the full plan, which begins at five hours of work a month and then scales by the hour. Every plan covers strategy, on-page, technical and local SEO with monthly reporting, and the full plan adds AEO for AI search as standard. Build an estimate →
How long does SEO take for a trade business?
SEO is a long game, not an overnight fix. Most trade businesses see movement within two to three months, with stronger, compounding results from around month six. Local SEO and Google Business Profile work can bring quicker wins. The earlier you start, the sooner it compounds.
Do you do local SEO and Google Business Profile for tradesmen?
Yes, and it’s the core of trade SEO. We optimise your Google Business Profile, build local citations and target the map pack and near-me searches that send ready-to-buy customers straight to you. For a local tradesman, this is often where the best leads come from.
Will SEO get my trade business more leads?
That’s the whole point. By ranking you for the searches people use when they need your trade, SEO drives more calls, form fills and quote requests from customers ready to book. Pair it with a great website and Google Ads for even more.
Which trade searches will you target?
The ones that bring paying work. Urgent searches like “roof repair” and “builder near me”, high-value jobs like “deck builder”, “concrete driveway” and “renovation”, and everyday searches like “house painter” and “landscaper”. We research the exact terms people use in your area and target the ones worth winning.
How do I get my trade business in the Google map pack?
The map pack, that box of three businesses with a map, is won on your Google Business Profile, a steady flow of genuine reviews, consistent business details and local relevance. For a local tradesman it’s often the single biggest source of calls, so it’s where we focus first.
Why work with an SEO specialist who came from the trades?
Because they understand the trade. Stu spent 15+ years on the tools and over a decade running his own trade business, so he knows the searches your customers use and the jobs worth ranking for. That means SEO built around real trade work, not guesswork.
Do you do SEO for contractors and tradies too?
Yes, it’s the same trade under different names. Tradesman, tradie, tradesperson or contractor: whatever the term is where you are, we do local SEO for skilled trade and construction businesses. That means tradies in Australia and New Zealand, tradesmen and tradespeople in the UK, and contractors in the United States and Canada.
Do you only work with tradesmen in New Zealand?
No. We do SEO for trade and construction businesses across New Zealand, Australia, the United States, the United Kingdom and Canada, and price in NZD, AUD, USD, GBP and CAD.
Ready to climb the rankings?
Start with a free SEO audit. I’ll show you exactly where your trade business stands and what it’ll take to get to the top, no jargon, no pressure.