Google Ads Management · Melbourne, AU
Google Ads for Melbourne businesses that brings in booked jobs.
SEO is the long game. Google Ads is the shortcut, your business at the very top of Google the moment a Melbourne customer searches. We build and manage local campaigns that turn searches into calls and booked jobs.
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The basics
What is Google Ads management in Melbourne?
Google Ads management in Melbourne is paid search advertising for a local business. We set up, run and optimise campaigns so your business shows at the very top of Google the moment a Melbourne customer searches, on a flat monthly fee plus a one-off setup, never a cut of your ad spend.
EightySix Digital is a New Zealand Google Ads agency working with Melbourne businesses, helping them win more local jobs. You deal with the person running your campaigns, not a faceless agency.
- Visibility from day one, not in six months. You’re at the top of Google in Melbourne the day your campaign goes live.
- Also called PPC or paid search. Same job: more local calls for less per lead over time.
- A flat fee, not a cut of spend. The right searches and jobs to bid on, less wasted spend.
Google Ads for Melbourne businesses
Campaigns built around the local jobs you actually want.
I’m Stu, a New Zealand-based Google Ads specialist. I run campaigns for businesses across New Zealand and Australia, targeting the local searches that bring profitable work and blocking the ones that just burn budget, the difference between a click and a real customer.
I’m not based in Melbourne, but Google Ads is managed entirely online, so distance is no barrier. You deal with the person running your campaigns, not a faceless agency or an account manager reading from a script.
Melbourne is one of Australia's biggest and most competitive business markets, a sprawling metropolis of more than five million people with strengths in trades and construction, hospitality, retail, health and professional services. From the inner-city suburbs to the outer growth corridors, customers search locally for services near them. In a market this large and contested, a fast website and sharp local SEO are what separate the businesses that get found from those buried below the competition.
Real results for local businesses
Campaigns built to bring in jobs.
Why paid search
In front of Melbourne customers this week, not next year.
SEO is worth the wait, but it is a wait. Google Ads puts you in front of ready-to-buy Melbourne customers the moment they search.
Visibility from day one
At the top of Google in Melbourne today, no waiting months to rank.
Ready-to-buy customers
Show up for urgent and high-value jobs the moment someone in Melbourne needs you.
Local & measurable
Target only Melbourne and the areas you cover, and see exactly which calls came from your ads.
What we manage
The whole campaign, handled.
No set-and-forget. We build it properly, then sharpen it every month to drive your cost per lead down.
Account & campaign setup
Built right from day one: clean structure, sharp Melbourne targeting and tracking.
Keyword research
The local searches worth paying for, and the ones to block so you never waste a cent.
Ad copy that converts
Compelling, honest ads that earn the click from locals who need you now.
Landing page advice
Send those clicks to pages built to turn visitors into calls and quote requests.
Conversion tracking
Know exactly which clicks became calls and booked jobs, not just traffic.
Bid & budget management
Ongoing optimisation so more of your budget flows to the jobs that actually pay.
How we work
A simple process. Real results.
- 01
Research
We dig into your goals, the Melbourne market and competitors to find the searches worth winning.
- 02
Build
Campaigns, keywords, ads and conversion tracking, set up properly from the start.
- 03
Launch
You go live at the top of Google in Melbourne, with the tracking in place to prove what’s working.
- 04
Optimise
Every month we sharpen targeting and bids to lower your cost per lead and scale what works.
Pricing
Simple, honest Google Ads for Melbourne.
Initial setup
AU$500one-off
Monthly management
Flat rateAU$380/mo
AUD · your ad budget is paid to Google separately
Setup includes
- Account & campaign setup
- Keyword & competitor research
- Ad copywriting
- Conversion tracking setup
- Landing page advice
Every month includes
- Ongoing bid & budget management
- Ad testing & refinement
- Continuous optimisation
- Monthly reporting in plain English
- No lock-in, month to month
Your ad budget is paid directly to Google and stays in your control, and we’ll help you set one that fits your goals.
Plan your budget
How much should a Melbourne business spend on Google Ads?
Enter a budget and a few assumptions to estimate the clicks, enquiries and cost per lead it could generate. This is your ad spend, separate from our fees. Figures in AUD.
Rough estimates only. Real ad costs swing a lot by industry and competition, so treat every figure here as a ballpark to plan with, not a quote or a promise.
What you plan to spend on Google Ads each month, paid to Google.
Clicks vary a lot by industry and competition, often $5 to $20+. We’ve set a cautious default, adjust it to your market.
How often your ad gets clicked.
How many visitors become enquiries. This leans heavily on your website: a clean, fast, well-built site converts far better than a slow one.
We have been using Stu for our advertising campaigns for a number of months and could not recommend him enough! The communication has been excellent and the service delivered has really helped us to maintain and grow our business.
Jed Copsey · Urban Arborists
What is Google Ads management in Melbourne?
Google Ads management in Melbourne is paid search advertising for a local business. We build and manage campaigns that put your business at the very top of Google the moment a Melbourne customer searches, so you get seen ahead of the competition, for urgent and high-value jobs.
How much does Google Ads management cost in Melbourne?
There are two parts: a one-off setup from AU$500 and a flat monthly management fee from AU$380. The management fee is flat, it doesn’t go up when your ad spend does. Your ad budget is separate and paid directly to Google. See full pricing →
How much should a Melbourne business spend on Google Ads?
It depends on your market, competition and how many jobs you want. Clicks can range from a few dollars to $20 or more, and a modest local budget can put you in front of a steady flow of Melbourne searchers. Use the budget calculator above to estimate clicks, enquiries and cost per lead for your spend.
How quickly will Google Ads get my Melbourne business seen?
Fast. Unlike SEO, Google Ads can put your business at the top of the results in Melbourne the same day a campaign goes live, so you can start getting visibility and clicks within days. Enquiries and leads then build as we sharpen the campaign over the following weeks to lower your cost per lead.
Are you a Melbourne Google Ads agency?
We’re a New Zealand agency, not based in Melbourne, but we manage Google Ads for Melbourne businesses and campaigns are run entirely online. You get someone who knows which searches and jobs are worth bidding on, dealing with the person running your campaigns.
Which Melbourne areas do you cover?
All of Melbourne and across Victoria, including the CBD, Fitzroy, Richmond, St Kilda, South Yarra, Carlton, Brunswick, Footscray, and out to Box Hill, Dandenong and Frankston.
Ready to be at the top of Google in Melbourne?
Get a quote today and we’ll map out a local campaign that turns Melbourne searches into calls and booked jobs.