SEO & Local SEO · Melbourne, AU
SEO for Melbourne businesses that gets you found.
When a Melbourne customer searches for what you do, you want to be the one they find. We get your business to the top of Google and the map pack across Melbourne, in plain English and proven with real numbers.
Clear monthly pricing
How much does SEO cost in Melbourne?
then scale up as you grow
Prices in AUD. No lock-in contracts.
Every plan includes strategy, on-page, technical and local SEO and AEO as standard, plus monthly reporting in plain English. Want to build your own estimate? Use the calculator below.
SEO for Melbourne businesses
Local SEO built around what Melbourne customers search.
EightySix Digital is a New Zealand SEO agency that helps businesses get found on Google and in AI search.
I’m Stu, a New Zealand-based SEO specialist. I know how local search works, the “near me” searches, the map pack and the Google Business Profile signals that win local work, and I do SEO for businesses across New Zealand and Australia.
I’m not based in Melbourne, but local SEO is done online, so distance is no barrier. Melbourne is a competitive market, so standing out in the local results is worth a lot, and I target the real searches your customers use and do the work myself. No fluff, no jargon, just more of the right calls.
Melbourne is one of Australia's biggest and most competitive business markets, a sprawling metropolis of more than five million people with strengths in trades and construction, hospitality, retail, health and professional services. From the inner-city suburbs to the outer growth corridors, customers search locally for services near them. In a market this large and contested, a fast website and sharp local SEO are what separate the businesses that get found from those buried below the competition.
Real results for local businesses
Higher rankings, more local leads.
No jargon
Melbourne SEO, in plain English.
Not sure what SEO actually does? Here’s the whole thing in three steps.
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A local searches
Someone in Melbourne needs what you do, so they grab their phone and search Google, right now.
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You show up
Local SEO puts your business at the top of Google and the Melbourne map pack, exactly when they need you.
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They call you
They tap to call or request a quote. And because they were already searching locally, they book.
What’s included
Everything your Melbourne business needs to rank.
Everything that moves the needle, handled for you and reported every month.
Local SEO & map pack
Rank in Google Maps and near-me searches across Melbourne and every area you cover.
Google Business Profile
We optimise and manage your GBP so you stand out in the Melbourne map pack.
Keyword research & strategy
The exact local searches Melbourne customers use to find a business like yours.
On-page SEO
Service and area pages tuned so Google knows exactly what you do and where in Melbourne.
Technical SEO
Speed, mobile, indexing and schema, the foundations rankings are built on.
Content & local authority
Pages and local citations that build trust and answer what your customers ask.
AEO for AI
Included as standard. Be the Melbourne business named in Google AI Overviews and voice search.
Reporting & management
Clear monthly reporting in plain English, so you always know what’s working.
Every corner of the city
Ranking across Melbourne.
Wherever your customers are in the city, we research and target the local searches that bring them to you.
Melbourne CBD & the city
The dense, high-competition heart of the city. We help you rank for the services, hospitality and trades searched for right across the CBD and inner city.
Inner north
Fitzroy, Collingwood and Brunswick, the busy, creative inner-north suburbs where local search runs hot and standing out pays off.
Inner east
Richmond, Hawthorn and the inner east, a mix of professional services and trades where customers search for trusted local businesses.
Bayside & the south east
St Kilda, Brighton and the bayside suburbs down the south east, affluent areas where quality local operators win the work.
Outer east
Box Hill, Ringwood and the outer eastern suburbs, a large, spread-out catchment with its own local “near me” searches.
Western suburbs
Footscray, Werribee and the fast-growing west, one of Melbourne’s biggest growth corridors and a market that rewards early movers.
Northern suburbs
Preston, Epping and the northern growth suburbs, sprawling residential areas where a big share of local searches come from.
Mornington Peninsula & Greater Melbourne
Out to the Mornington Peninsula and the wider metro. We get you found across greater Melbourne as the growth corridors keep expanding.
The compounding curve
SEO is a snowball, not a switch.
Unlike ads, SEO builds on itself. The work this month keeps paying off next year. In a large, competitive metro like Melbourne, where the inner suburbs are fiercely contested and the growth corridors keep sprawling outward, most local businesses see real movement by month three, and it compounds from there, so you keep showing up as your patch of the city grows around you. A steady stream of local jobs that keeps coming.
- Traction in 2 to 3 months
- Compounding growth from month 6
- Local leads that keep coming after you stop paying
How it works
A clear process. Real results.
- 01
Audit & research
We research how Melbourne customers search, size up the competition in a contested metro and find the suburbs and services worth ranking for.
- 02
Strategy
A tailored plan built around your services, the Melbourne suburbs and growth corridors you cover and the jobs you want more of.
- 03
Optimise
On-page, technical, local and Google Business Profile work, month after month.
- 04
Grow & report
Clear monthly reports on rankings, traffic and enquiries, so you see the ROI.
Pricing
Two ways to start.
Pick a simple fixed plan, or build your own. Prices in AUD. SEO & AEO included as standard, no lock-in, ever.
$520/mo
4 hours a month · local focus
Built for solo operators and small Melbourne businesses. We manage your Google Business Profile and handle the on-page basics, so you get found in your area without the big spend.
- Google Business Profile management
- Local map-pack optimisation
- On-page SEO basics for your site
- Monthly reporting, no lock-in
from$650/mo
5+ hours a month · build your own
For Melbourne businesses chasing real growth. SEO and AEO included as standard, scale the hours to suit, and add GEO for AI search.
- Everything in Small Business, plus
- Keyword strategy, content & links
- AEO included, GEO optional
- Scales with your goals
All prices in AUD.
Build your Full SEO plan
Five hours a month is the minimum for a full plan. The bigger your site and the more competitive your Melbourne market, the more hours you’ll want.
SEO and AEO are in your plan as standard. GEO adds the PR, backlinks and content placement that get you recommended inside AI tools.
SEO and AEO as standard: keyword strategy · on-page, technical & local SEO · schema · content optimisation · monthly reporting in plain English. No lock-in contracts.
Get started
Get your plan & a fixed price
Send the plan you built above and I’ll come back with a fixed price and a couple of ideas to get your Melbourne business ranking. No pressure, no lock-in.
- A fixed price, no surprises
- You’ll talk to the person doing the work
- No spam, no lock-in. Cancel any time.
Want a free check-up first? Get a free SEO audit →
Couldn’t recommend Stu more. Goes above and beyond to get the results, is upfront and explains everything he does. Is the only advertising company I have worked with who genuinely cares about your results.
Matt Elliott · Canterbury Plumbing & Gas
What is SEO for Melbourne businesses?
SEO for Melbourne businesses is the work that gets you to show up at the top of Google when local customers search. It focuses heavily on local SEO: your Google Business Profile, the map pack and near-me searches, so when someone in Melbourne needs what you offer, your business is the one they find and call.
How much does SEO cost in Melbourne?
SEO for Melbourne businesses starts from AU$520 a month for a focused local plan, or from AU$650 for the full plan, which begins at five hours of work a month and then scales by the hour. Every plan covers strategy, on-page, technical and local SEO with monthly reporting, and the full plan adds AEO for AI search as standard. Build an estimate →
How long does local SEO take in Melbourne?
SEO is a long game, not an overnight fix. Most Melbourne businesses see movement within two to three months, with stronger, compounding results from around month six. Local SEO and Google Business Profile work can bring quicker wins. The earlier you start, the sooner it compounds.
Do you do Google Business Profile and map pack SEO for Melbourne?
Yes, and it’s the core of Melbourne SEO. We optimise your Google Business Profile, build local citations and target the map pack and near-me searches that send ready-to-buy Melbourne customers straight to you. For a local business, this is often where the best leads come from.
Are you a Melbourne SEO agency?
We’re a New Zealand SEO agency, not based in Melbourne, but we do SEO for Melbourne businesses and local search is done entirely online. You get someone who knows how local search works, dealing with the person doing the work.
Which Melbourne areas do you cover?
All of Melbourne and across Victoria: the CBD and inner city, the inner north (Fitzroy, Brunswick), the inner east (Richmond, Hawthorn), bayside and the south east (St Kilda, Brighton), the outer east (Box Hill, Ringwood), the western suburbs (Footscray, Werribee), the northern suburbs (Preston, Epping), and out to the Mornington Peninsula and greater Melbourne.
How competitive is SEO in Melbourne?
Very. Melbourne is one of Australia’s largest and most contested markets, with distinct, busy inner suburbs and sprawling outer growth corridors all competing for the same searches. That is exactly why local SEO pays off here: the businesses that rank in the map pack and near-me searches win the bulk of local enquiries. We focus on winning the searches worth winning in your part of the city.
Ready to climb the Melbourne rankings?
Start with a free SEO audit. I’ll show you exactly where your business stands in Melbourne and what it’ll take to get to the top, no jargon, no pressure.