SEO & Local SEO · Wellington, NZ
SEO for Wellington businesses that gets you found.
When a Wellington customer searches for what you do, you want to be the one they find. We get your business to the top of Google and the map pack across Wellington, in plain English and proven with real numbers.
Clear monthly pricing
How much does SEO cost in Wellington?
then scale up as you grow
Prices in NZD, plus GST. No lock-in contracts.
Every plan includes strategy, on-page, technical and local SEO and AEO as standard, plus monthly reporting in plain English. Want to build your own estimate? Use the calculator below.
SEO for Wellington businesses
Local SEO built around what Wellington customers search.
EightySix Digital is a New Zealand SEO agency that helps businesses get found on Google and in AI search.
I’m Stu, a New Zealand-based SEO specialist. I know how local search works in NZ, the “near me” searches, the map pack and the Google Business Profile signals that win local work, and I do SEO for Wellington businesses.
I’m not based in Wellington, but local SEO is done online, so distance is no barrier. Wellington is a competitive market, so standing out in the local results is worth a lot, and I target the real searches your customers use and do the work myself. No fluff, no jargon, just more of the right calls.
Wellington is New Zealand's capital and a dense, compact city where government, tech, creative and professional services sit alongside a busy hospitality and trades scene. Its tight geography and hilly suburbs mean customers search for services close to home, from the CBD to the eastern and northern suburbs. Competition is strong in a concentrated market, so clear local signals, near-me visibility and a well-optimised profile are what get businesses found first.
Real results for local businesses
Higher rankings, more local leads.
No jargon
Wellington SEO, in plain English.
Not sure what SEO actually does? Here’s the whole thing in three steps.
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A local searches
Someone in Wellington needs what you do, so they grab their phone and search Google, right now.
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You show up
Local SEO puts your business at the top of Google and the Wellington map pack, exactly when they need you.
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They call you
They tap to call or request a quote. And because they were already searching locally, they book.
What’s included
Everything your Wellington business needs to rank.
Everything that moves the needle, handled for you and reported every month.
Local SEO & map pack
Rank in Google Maps and near-me searches across Wellington and every area you cover.
Google Business Profile
We optimise and manage your GBP so you stand out in the Wellington map pack.
Keyword research & strategy
The exact local searches Wellington customers use to find a business like yours.
On-page SEO
Service and area pages tuned so Google knows exactly what you do and where in Wellington.
Technical SEO
Speed, mobile, indexing and schema, the foundations rankings are built on.
Content & local authority
Pages and local citations that build trust and answer what your customers ask.
AEO for AI
Included as standard. Be the Wellington business named in Google AI Overviews and voice search.
Reporting & management
Clear monthly reporting in plain English, so you always know what’s working.
The compounding curve
SEO is a snowball, not a switch.
Unlike ads, SEO builds on itself. The work this month keeps paying off next year. Most Wellington businesses see real movement by month three, and the curve only gets steeper, a steady stream of local jobs that keeps coming.
- Traction in 2 to 3 months
- Compounding growth from month 6
- Local leads that keep coming after you stop paying
How it works
A clear process. Real results.
- 01
Audit & research
We analyse your Wellington market, competitors and the keyword opportunities in your areas.
- 02
Strategy
A tailored SEO plan built around your services, Wellington locations and the jobs you want more of.
- 03
Optimise
On-page, technical, local and Google Business Profile work, month after month.
- 04
Grow & report
Clear monthly reports on rankings, traffic and enquiries, so you see the ROI.
Pricing
Two ways to start.
Pick a simple fixed plan, or build your own. Prices in NZD, plus GST. SEO & AEO included as standard, no lock-in, ever.
$600/mo
4 hours a month · local focus
Built for solo operators and small Wellington businesses. We manage your Google Business Profile and handle the on-page basics, so you get found in your area without the big spend.
- Google Business Profile management
- Local map-pack optimisation
- On-page SEO basics for your site
- Monthly reporting, no lock-in
from$750/mo
5+ hours a month · build your own
For Wellington businesses chasing real growth. SEO and AEO included as standard, scale the hours to suit, and add GEO for AI search.
- Everything in Small Business, plus
- Keyword strategy, content & links
- AEO included, GEO optional
- Scales with your goals
All prices in NZD and add GST.
Build your Full SEO plan
Five hours a month is the minimum for a full plan. The bigger your site and the more competitive your Wellington market, the more hours you’ll want.
SEO and AEO are in your plan as standard. GEO adds the PR, backlinks and content placement that get you recommended inside AI tools.
SEO and AEO as standard: keyword strategy · on-page, technical & local SEO · schema · content optimisation · monthly reporting in plain English. No lock-in contracts.
Get started
Get your plan & a fixed price
Send the plan you built above and I’ll come back with a fixed price and a couple of ideas to get your Wellington business ranking. No pressure, no lock-in.
- A fixed price, no surprises
- You’ll talk to the person doing the work
- No spam, no lock-in. Cancel any time.
Want a free check-up first? Get a free SEO audit →
Highly recommend Stu and Eighty Six Digital, he has done wonders for my business. Very approachable and great to work with.
Tim McNeil · Honest Electrical, Dunedin
What is SEO for Wellington businesses?
SEO for Wellington businesses is the work that gets you to show up at the top of Google when local customers search. It focuses heavily on local SEO: your Google Business Profile, the map pack and near-me searches, so when someone in Wellington needs what you offer, your business is the one they find and call.
How much does SEO cost in Wellington?
SEO for Wellington businesses starts from NZ$600 a month plus GST for a focused local plan, or from NZ$750 for the full plan, which begins at five hours of work a month and then scales by the hour. Every plan covers strategy, on-page, technical and local SEO with monthly reporting, and the full plan adds AEO for AI search as standard. Build an estimate →
How long does local SEO take in Wellington?
SEO is a long game, not an overnight fix. Most Wellington businesses see movement within two to three months, with stronger, compounding results from around month six. Local SEO and Google Business Profile work can bring quicker wins. The earlier you start, the sooner it compounds.
Do you do Google Business Profile and map pack SEO for Wellington?
Yes, and it’s the core of Wellington SEO. We optimise your Google Business Profile, build local citations and target the map pack and near-me searches that send ready-to-buy Wellington customers straight to you. For a local business, this is often where the best leads come from.
Are you a Wellington SEO agency?
We’re a New Zealand SEO agency, not based in Wellington, but we do SEO for Wellington businesses and local search is done entirely online. You get someone who knows how local search works, dealing with the person doing the work.
Which Wellington areas do you cover?
All of Wellington and the wider Wellington region, including the city centre, Te Aro, Thorndon, Mount Victoria, Newtown, Karori, Miramar, Kilbirnie, Lower Hutt, Upper Hutt and Porirua.
Ready to climb the Wellington rankings?
Start with a free SEO audit. I’ll show you exactly where your business stands in Wellington and what it’ll take to get to the top, no jargon, no pressure.