Google released Gemini 4 Hydrogen to all Search users on 12 November. What changed in AI Mode, what is reported for AI Overviews, and what to log.
How AI Overviews and AI assistants are changing near me searches for Bristol businesses, and what that means alongside the traditional Google Maps local pack.
A plain-English guide to AEO for Bristol business owners: what it is, what you can and can't control, and a month of jobs to start with.
Google appears to be showing AI Overviews for brand searches in the right-hand column. It is unconfirmed, and the examples are US only. Here is what to check.
Schema markup removes the guesswork for Google and AI tools. Here's which schema types actually matter for a trade business, and which ones are a waste of time.
Google is scaling ads in AI Mode to New Zealand, Australia, Canada and more. What changed, and what to check if you run Search, Shopping or Performance Max.
How to get your tour or activity recommended by ChatGPT: clear facts on your site, consistent listings, genuine reviews and mentions AI tools trust.
Google is putting more links, higher up, in AI Mode and AI Overviews. What changed, what is only a test, and how to get cited in AI Overviews.
There's no dashboard for AI search yet. Here's how to actually check whether your business shows up in AI Overviews, ChatGPT and Gemini, and track it over time.
AI Overviews and featured snippets pull short, clear answers straight off your pages. Here's how to structure a service page so it's easy to quote.
AI tools now recommend businesses by name. Here are the practical signals that improve your chances of being cited in ChatGPT and AI Overviews.
E-E-A-T explained in plain English: what Experience, Expertise, Authoritativeness and Trustworthiness mean, and how to build it for Google and AI search.
SEO vs Google Ads for a plumbing company: which to invest in first, how they differ, and how to get the best return for your budget.
A straight-up, complete guide to getting your website to the top of Google in 2025: SEO, local SEO, content and the work that actually moves rankings.
What Generative Engine Optimisation (GEO) is and why it matters as AI changes how people search, plus how to get your business mentioned in AI answers.
