Service Pages Built for AI Overviews
AI Overviews and featured snippets pull short, clear answers straight off your pages. Here's how to structure a service page so it's easy to quote.
SEO
Read →
Website Redesign Checklist
A redesign can win you more work, or quietly tank your rankings and leads. What to keep, fix and measure before you launch, so it's better, not just newer.
Web Design
Read →
What Should an SEO Audit Cover?
A free tool spits out a score. A real SEO audit tells you what's wrong, why it matters and what to fix first, and what the deliverable should look like.
SEO
Read →
Why Is No One Visiting My Website?
Spent good money on a website but getting no traffic or enquiries? Your site probably isn't broken, it's just invisible. Here's why, and what to fix.
SEO
Read →
Get Mentioned in ChatGPT and AI Overviews
AI tools now recommend businesses by name. Here are the practical signals that improve your chances of being cited in ChatGPT and AI Overviews.
GEO
Read →
What Is E-E-A-T?
E-E-A-T explained in plain English: what Experience, Expertise, Authoritativeness and Trustworthiness mean, and how to build it for Google and AI search.
SEO
Read →
WordPress vs Static HTML
WordPress or a lean static HTML site? A practical comparison of speed, security, editing, hosting and cost, with a simple decision guide for your business.
Web Design
Read →
How Much Does SEO Cost in New Zealand in 2026?
A straight guide to SEO pricing in New Zealand: what audits, projects and monthly retainers actually cost, what changes the price, and if it's worth it.
SEO
Read →
Vibe Coding EightySix OS
Vibe coding is the buzzword of the moment. Here's what it actually means, and how I'm using Claude and ChatGPT to build EightySix OS.
Case Study
Read →
How Electricians Get to the Top of Google
How electricians rank first on Google and win the map pack for 'electrician near me' searches. A plain-English local SEO guide for US contractors.
SEO
Read →
Local SEO for Australian Businesses
Local SEO is how Australian businesses show up in Google's map pack when nearby customers search. Here's what it involves and how to start.
SEO
Read →
What Is Local SEO and Why It Matters
Local SEO is how your business shows up when nearby customers search Google. Here's what it involves, why it matters, and how to start.
SEO
Read →
How Blogging Helps Plumbers Get More Leads
How blogging helps plumbing companies get more local leads, why it isn't about writing filler, and how the right posts bring in real work.
Google
Read →
What Keywords Should Plumbers Target?
What keywords a plumbing company should actually target, beyond the obvious ones, to get found for the searches that bring in profitable jobs.
Google
Read →
Why Your Old Plumbing Website Hurts Your SEO
Why an old plumbing website quietly holds your SEO back, the signs to watch for, and what to fix so your site starts ranking and winning jobs.
Google
Read →
Cheap SEO for Plumbers: What You Get
What cheap SEO for plumbers actually gets you, why the bargain offers usually fail, and what to look for instead so your money brings in real jobs.
Google
Read →
7 SEO Mistakes Plumbers Make
Seven common SEO mistakes that quietly sink plumbers' Google rankings, and how to fix each one so your plumbing business gets found by local customers.
Google
Read →
Service Area Pages for Plumbers
Service area pages are the most overlooked SEO opportunity for plumbers. What they are, why they drive local leads, and how to do them right.
Google
Read →
How Plumbers Can Rank in Google Maps
How plumbers can rank in the Google Maps pack without paying for ads, from your Google Business Profile to the reviews and local signals that win the top spots.
Google
Read →
Is SEO Worth It for One-Man Band Plumbers?
Is SEO worth it for solo, one-man-band plumbers? An honest look at whether it pays off when you're running every job, quote and phone call yourself.
Google
Read →
How Long Does SEO Take for a Plumbing Company?
How long SEO takes to work for a plumbing company, what to expect month by month, and how to speed up results so you get found sooner.
Plumbers
Read →
How SEO for Plumbers Works
How SEO for plumbers actually works, explained in plain English around how plumbing businesses really operate, so you know exactly what you're paying for.
Plumbers
Read →
SEO for Plumbers: What Google Wants in 2026
What Google really looks for from plumbers in 2026, and how SEO has changed, so your plumbing business stays visible while competitors slip.
Plumbers
Read →
Why Local SEO Matters Most for Plumbers
Why local SEO matters more than national SEO for plumbers, and why ranking in your service area beats broad reach for winning real local jobs.
Plumbers
Read →
How to Improve Plumbing Website Lead Gen
How to improve your plumbing website's lead generation so it turns visitors into calls, emails and booking requests instead of just looking fine.
Digital Marketing
Read →
The TopChoice Experiment
A live experiment: can a simple, fast website plus strong SEO outrank fancy, expensive sites for competitive search terms? Follow the TopChoice results.
Case Study
Read →
Andrew Clark Carvings Case Study
How a one-person chainsaw carving studio in rural Gloucestershire outranks huge corporations on Google. A case study in web design and SEO for a tiny business.
Case Study
Read →
Canterbury Plumbing and Gas Case Study
How Canterbury Plumbing & Gas, a family-owned Christchurch plumbing and gasfitting business, grew their local visibility and leads with EightySix Digital.
Case Study
Read →
Why SEO Matters for Plumbers
Why SEO is so important for plumbers, and how it helps plumbing companies of every size show up when customers search 'plumber near me' and more.
Plumbers
Read →
Honest Electrical Case Study
How Honest Electrical, a Dunedin electrician, used web design and local SEO to get found across Otago. A real EightySix Digital case study.
Case Study
Read →
SEO vs Google Ads for Plumbers
SEO vs Google Ads for a plumbing company: which to invest in first, how they differ, and how to get the best return for your budget.
Digital Marketing
Read →
Web Design for Arborists: Woodney Case Study
See how Woodney Contracting improved its website, local search visibility and lead generation with web design and SEO for arborists in Hamilton.
Case Study
Read →
9 Plumbing Website Mistakes That Cost You Jobs
Nine plumbing website mistakes that quietly cost you jobs, from slow load times to missing calls to action, and how to fix them so your site wins work.
Google
Read →
Plumber SEO Basics
Plumber SEO basics explained in plain English: how to get your plumbing business found on Google so more local customers can find and call you.
Google
Read →
How to Get Your Website to the Top of Google
A straight-up, complete guide to getting your website to the top of Google in 2025: SEO, local SEO, content and the work that actually moves rankings.
Digital Marketing
Read →
How Long Does SEO Really Take in New Zealand?
How long SEO takes in New Zealand, what progress looks like month by month, and practical ways to improve results without risky shortcuts.
SEO
Read →
Why Your Website Struggles to Rank on Google
Is your website not ranking on Google? How to fix indexing, content, technical SEO and backlinks to improve your search rankings, explained simply.
Google
Read →
How to Target Local Traffic in Christchurch
How service businesses in Christchurch can target local traffic and win more nearby customers, with practical local SEO tips for plumbers, electricians and tradies.
Google
Read →
How Strong Reviews Drive Local SEO
How strong Google reviews drive local SEO success, why they matter so much for ranking, and practical ways to get more of them.
Google
Read →
What Is SEO? A Guide for NZ Businesses
What is SEO? A straightforward, plain-English guide for New Zealand businesses on how search engine optimisation helps you get found and bring in customers.
Google
Read →
How to Rank on Google Maps
How to rank at the top of Google Maps: claim and optimise your Google Business Profile, build reviews and local signals, and win the local map pack.
Google
Read →
Is Your Website Actually Bringing in Leads?
How to know for sure whether your website is actually bringing in leads, with simple ways to track calls, forms and enquiries so you can prove its worth.
Google
Read →
How to Create a High-Converting Tradie Website
What to put on a high-converting tradie website: the key elements that turn visitors into calls and quotes, for New Zealand trades businesses.
SEO
Read →
The Truth About SEO and Marketing Guarantees
The truth about SEO and digital marketing guarantees: why 'page one guaranteed' is usually a red flag, and what honest results really look like.
Digital Marketing
Read →
SEO vs Google Ads for Small NZ Businesses
SEO vs Google Ads: which is better for small businesses in NZ? How each works, what they cost, and where to put your money for the best return.
Google Ads
Read →
Why Mobile-Friendly Web Design Matters
Why mobile-friendly web design matters for local businesses, how it affects both customers and Google rankings, and what a good mobile site needs.
Digital Marketing
Read →
How Local SEO Wins You More Jobs
How local SEO helps tradies win more jobs in their own suburb, and the simple steps to show up when nearby customers search for what you do.
SEO
Read →
How Fast Should Your Website Be?
How fast your website should be, and why page speed matters for SEO, user experience and conversions. What a slow site costs you, and how to speed it up.
Digital Marketing
Read →
Why Is UX Important in Web Design?
Why user experience (UX) matters in web design: how an easy-to-use, well-structured website keeps visitors happy and directly improves your results.
Google
Read →
5 Ways to Advertise Your Plumbing Business
Five smart ways to advertise your plumbing business and win more local jobs: local SEO, a professional website, paid ads, referrals and lead generation.
Digital Marketing
Read →
How to Do Keyword Research for SEO
How to do keyword research for SEO, even if you're not technical. A simple, step-by-step way to find the searches your customers actually use.
Google
Read →
How to Optimise a Web Page for SEO
A step-by-step guide to on-page SEO: how to optimise a web page so it ranks higher in Google, covering titles, content, structure and more.
Google
Read →
5 SEO Myths Hurting Your Rankings
Five common SEO myths that could be hurting your rankings, and the truth behind each one, so you stop wasting effort on advice that doesn't work.
Google
Read →
Why Does Your Business Need SEO in 2025?
What SEO is and why your business needs it in 2025, explained simply, so you understand how it helps you get found on Google and win more customers.
Google
Read →
10 Strategies to Boost Your Google Ranking
Ten practical, proven ways to improve your website's Google ranking, from on-page SEO and site speed to content and local search. Just what works.
Google
Read →